#059 - Demystifying Metrc and the Multi-Sided Platform Business w/ CEO, Michael Johnson

High Spirits: The Cannabis Business Podcast

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🌿🎙️ Join Ben & AnnaRae this week as we explore the intricate world of cannabis compliance with Michael Johnson, CEO of Metrc. Now synonymous with seed-to-sale tracking, Metrc stands at the forefront of regulatory compliance in the cannabis industry. In this episode, we'll uncover the human element behind the platform, the challenges of balancing diverse stakeholder needs, and the future of cannabis compliance.
🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: To operators in the cannabis industry, Metrc is the backbone of daily operations and compliance. We'll peel back the layers of this often mistakenly maligned "necessary evil" to understand not just how it works, but who makes it work and why it is the way it is. Michael will share insights into the multi-sided nature of Metrc's business model, its interactions with state regulators, third-party software providers, and the licensed operators who rely on it every day.
💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:
🔎 𝘐𝘯𝘴𝘪𝘥𝘦 𝘔𝘦𝘵𝘳𝘤: Get a closer look at the team and technologies driving this crucial compliance system.
⚖️ 𝘉𝘢𝘭𝘢𝘯𝘤𝘪𝘯𝘨 𝘈𝘤𝘵: Discover how Metrc manages the complex demands of regulators, tech partners, and cannabis businesses.
🌱 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘌𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯: Review how compliance has transformed with the cannabis industry over time and where it’s heading.
🔮 𝘍𝘶𝘵𝘶𝘳𝘦 𝘗𝘳𝘦𝘥𝘪𝘤𝘵𝘪𝘰𝘯𝘴: Speculate on future trends in cannabis compliance and technology with insights from the helm of the industry’s leading tracker.
🌟 𝗠𝗲𝗲𝘁 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗝𝗼𝗵𝗻𝘀𝗼𝗻: Appointed as CEO in 2022, Michael Johnson has rapidly steered Metrc toward innovative horizons. With a rich background as CFO at various technology and health firms, Michael brings a unique perspective to the cannabis compliance sector. His approach is not just about monitoring and regulation but fostering an ecosystem that supports safe, sustainable growth in the industry.
📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is crucial for anyone involved in the cannabis industry, from regulators to entrepreneurs, and even tech enthusiasts curious about the intersection of technology and regulatory compliance. Whether you're grappling with Metrc’s systems or just keen to understand more about the regulatory landscape, this conversation promises to enlighten, inform, and inspire.
Tune in to High Spirits this Thursday on LinkedIn Live for an episode filled with deep insights, behind-the-scenes storie

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Your hosts are Ben Larson and AnnaRae Grabstein.
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Chapters

1. #059 - Demystifying Metrc and the Multi-Sided Platform Business w/ CEO, Michael Johnson (00:00:00)

2. California Hemp Regulations and Industry Impact (00:00:05)

3. Cannabis Compliance and Supply Chain Transparency (00:07:33)

4. The Future of Cannabis Compliance (00:15:01)

5. Enhancing Customer Experience in Cannabis (00:20:05)

6. Regulation Challenges in Cannabis Industry (00:26:31)

7. Customer Experience and Industry Compliance (00:33:22)

8. Optimizing Supply Chain Transparency for Cannabis (00:42:27)

9. Accelerating Supply Chain Challenges With Metric (00:52:24)

10. Engaging With Cannabis Community Online (00:57:46)