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#079 - Launching a THC Beverage with Hippie Water ft. CEO, Sasha Pieterse Sheaffer, and CPO, Taylor Eileen Sewell
Manage episode 471251425 series 3509840
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๐ฟ๐๏ธ ๐๐ ๐๐ญ๐๐ญ๐๐ฌ ๐ข๐ง ๐ ๐๐จ๐ง๐ญ๐ก๐ฌ?! ๐๐จ๐ข๐ง ๐ญ๐ก๐ ๐๐ข๐ฉ๐ฉ๐ข๐ ๐๐๐ญ๐๐ซ ๐๐๐ฏ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง! ๐ผ๐โ๏ธ
Join hosts Ben & AnnaRae on High Spirits as they dive into the world of launching a THC-infused beverage company with the founders of Hippie Water. We're thrilled to welcome Sasha Pieterse Sheaffer and Taylor Eileen Sewell to discuss the dynamic launch and rapid expansion of their brand in the competitive hemp beverage market.
In this episode, we explore the journey of launching Hippie Water, a brand co-founded by best friends. From conception to hitting shelves across 11 states in just seven months, learn how they've navigated the challenges of a crowded market while leveraging a celebrity edge, a strong partnership, and a beautifully crafted beverage.
๐ก ๐ช๐ต๐ฎ๐ ๐ฌ๐ผ๐'๐น๐น ๐๐ฒ๐ฎ๐ฟ๐ป:
๐๐ฆ๐ญ๐ฆ๐ฃ๐ณ๐ช๐ต๐บ ๐๐ฏ๐ง๐ญ๐ถ๐ฆ๐ฏ๐ค๐ฆ ๐ข๐ฏ๐ฅ ๐๐ฏ๐ต๐ณ๐ฆ๐ฑ๐ณ๐ฆ๐ฏ๐ฆ๐ถ๐ณ๐ด๐ฉ๐ช๐ฑ: The role of Sasha's public persona in shaping brand identity and consumer reception.
๐๐ฏ๐ฏ๐ฐ๐ท๐ข๐ต๐ช๐ท๐ฆ ๐๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต ๐๐ฆ๐ท๐ฆ๐ญ๐ฐ๐ฑ๐ฎ๐ฆ๐ฏ๐ต: Taylorโs approach to creating a THC beverage that sets new standards for taste and experience.
๐๐น๐ฑ๐ข๐ฏ๐ฅ๐ช๐ฏ๐จ ๐๐ข๐ฑ๐ช๐ฅ๐ญ๐บ ๐๐ค๐ณ๐ฐ๐ด๐ด ๐๐ต๐ข๐ต๐ฆ๐ด: Strategies behind their aggressive rollout and how they managed regulatory landscapes.
๐๐ถ๐ช๐ญ๐ฅ๐ช๐ฏ๐จ ๐ข ๐๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ธ๐ช๐ต๐ฉ ๐๐ฐ๐ท๐ฆ๐ฅ ๐๐ฏ๐ฆ๐ด: The dynamics of working closely with significant others and maintaining professional and personal balance.
๐ ๐ ๐ฒ๐ฒ๐ ๐ข๐๐ฟ ๐๐๐ฒ๐๐๐:
Sasha Pieterse Sheaffer, CEO of Hippie Water, combines her Hollywood charisma with a keen business acumen to promote wellness and empowerment through her cannabis ventures.
Taylor Eileen Sewell, the "Beverage Queen," brings her extensive background in food science to revolutionize THC beverages, making Hippie Water a beloved brand for health-conscious consumers.
#HighSpirits #CannabisCulture #HippieWater #THCBeverages #drinkcannabis
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Your hosts are Ben Larson and AnnaRae Grabstein.
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Chapters
1. Introducing Hippie Water and Its Founders (00:00:00)
2. Cannabis Policy Updates Across States (00:02:25)
3. Sasha's Journey from Hollywood to Cannabis (00:08:55)
4. The Science of Creating Premium THC Beverages (00:16:08)
5. Rapid Growth and Navigating Regulations (00:25:06)
6. Working with Friends and Partners as Co-founders (00:36:40)
7. Final Thoughts on Entrepreneurship and Innovation (00:47:10)
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