#093 - From Wharton to Weed: Tiffany Chin's Journey with Snoop and Death Row

High Spirits: The Cannabis Business Podcast

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Ever wondered what it takes to build a cannabis empire that remains authentic while scaling across multiple states, countries, and product categories? Tiffany Chin pulls back the curtain on her journey as the strategic mastermind behind Snoop Dogg's cannabis ventures, revealing the delicate balance of business savvy and cultural understanding that drives their success.
When Snoop purchased Death Row Records in 2022, he didn't just acquire a music label – he saw an opportunity to transform a 30-year legacy brand into something forward-thinking within cannabis. Tiffany shares how she answered Snoop's persistent calls to lead this vision, despite having left the industry for another career path. What followed was a complete reimagining of celebrity cannabis, with a fundamental commitment to quality that breaks industry norms. "One thing my head of operations likes to say about what we're trying to do is 'unboof' celebrity cannabis," Tiffany explains, detailing their rigorous standards that ensure Snoop actually smokes the products bearing his name.
The conversation takes us behind the scenes of their diversified approach – from strategic retail locations that follow a "Hard Rock Cafe model" rather than saturating markets, to hemp-derived products democratizing access across state lines, to beverage innovations based on the simple insight that "we're all born knowing how to drink." Throughout, Tiffany illustrates how her unique background combines Wharton business education with hands-on cannabis cultivation experience, creating what she calls the perfect balance of "suits and roots" – business acumen married with cultural authenticity.
What emerges is a masterclass in building a cannabis brand designed for longevity in an industry defined by constant change. Tiffany's team stays nimble by placing strategic bets across multiple channels while maintaining unwavering quality standards and cultural relevance. The result isn't just a celebrity cannabis brand – it's the foundation for a multi-generational legacy that honors both the plant and the culture that surrounds it.
Ready to experience Death Row Records Cannabis for yourself? Check out trydeathrownow.com for hemp products if you're in a legal state, or visit a Swede dispensary to experience the authentic vision Tiffany and Snoop have crafted together.

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Chapters

1. Introductions and Juneteenth Reflections (00:00:00)

2. Cannabis News: Texas Hemp Ban and Federal Updates (00:03:40)

3. Meet Tiffany Chin: Snoop's Cannabis Strategist (00:05:05)

4. Death Row Records Cannabis: Authentic Legacy Brand (00:11:17)

5. Beverages and Hemp: Expanding Access (00:21:30)

6. Branding Snoop: Cultural Evolution (00:29:44)

7. Suits and Roots: Business Acumen with Culture (00:36:08)

8. Leadership in Cannabis (00:46:27)

9. Final Thoughts and Call to Action (00:51:10)