Trust, Credibility and the Power of Checklists

Higher Voltage

#Higher Ed #Podcasting Education #ECity Interactive

26:28

Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…

about a year ago 40:21

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New leaders in higher education face big challenges, but Melissa Farmer Richards has a roadmap. She joins host Kevin Tyler to discuss her book The 30-60-90-Day Handbook: Checklist for Communications and Marketing Leaders in Higher Education and the power of checklists in leadership. They explore the keys to earning trust, demonstrating commitment and adapting to the evolving landscape of higher ed marketing. Plus, Melissa offers listeners an exclusive gift to help kickstart their leadership journeys—an interactive component of the handbook!

99 episodes

Higher Voltage

Trust, Credibility and the Power of Checklists

Higher Voltage

published about a year ago

MP3•Episode home

99 episodes

#Higher Ed #Podcasting Education #ECity Interactive

All episodes

Higher Voltage

1
Heart Over Hype: The Empathy Overhaul Higher Ed Marketing Needs 43:27

12 weeks ago43:27

43:27

Higher ed veteran and author Jaime Hunt breaks down how real, layered and strategic empathy can transform not just marketing messages, but student outcomes. From jargon traps to missed opportunities for connection, this conversation with host Kevin Tyler unpacks the urgent shift higher ed must make to survive and serve today’s students.…

Higher Voltage

1
The Student Registry: Crowdfunding the College Journey 42:55

14 weeks ago42:55

42:55

Student debt is crushing. Financial aid is outdated. And higher ed still expects students to figure it out solo. Kevin Tyler talks with Lisa Hennessy and Alex Boylan—co-founders of The College Tour and the new platform The Student Registry—about rethinking how students fund their college experience. The Student Registry is part crowdfunding tool, part budgeting resource, and entirely focused on helping students stay in school without drowning in loans…

Higher Voltage

1
Proud Sponsor: Reclaiming the Narrative for Higher Education 39:27

16 weeks ago39:27

39:27

Kevin Tyler speaks with Tam Powell and Gary Mueller of BVK and Serve Marketing about the Proud Sponsor Campaign, a bold national initiative to reframe the public conversation around higher education. They explore why the value of college extends far beyond degrees, how the campaign uses research-backed messaging to spark curiosity and pride, and why collective action, not individual heroism, is the path forward. If you care about the future of higher ed, this one’s for you.…

Higher Voltage

1
Beyond the Sage on the Stage: The Future of Quality Learning 47:05

18 weeks ago47:05

47:05

Higher ed must evolve from delivering education to fostering quality learning—a continuous, experiential process that benefits both students and faculty. In this episode of Higher Voltage, Scott Marshall, CEO of Semester at Sea, joins Kevin Tyler to discuss the future of learning, the role of collaboration, and why it’s time to rethink traditional models.…

Higher Voltage

1
Trust, Credibility and the Power of Checklists 40:21

20 weeks ago40:21

40:21

Higher Voltage

1
Shifting from Reactive to Proactive ADA Compliance 39:12

22 weeks ago39:12

39:12

How will recent ADA updates impact digital accessibility in higher education? Kevin Tyler and Jamie Axelrod discuss the shift from reactive to proactive compliance, the legal stakes of non-conformance, and why universal design is the key to a more inclusive digital future.

Higher Voltage

1
How Performance TV is Transforming Higher Ed 54:51

24 weeks ago54:51

54:51

Can Performance TV revolutionize higher ed marketing? In this episode of Higher Voltage, Kevin Tyler talks with Jennifer Lonchar of AmbioEDU about how data-driven digital advertising is changing the game for student recruitment and retention. They tackle marketing myths, explore the impact of CTV, and share real-world success stories that prove why higher ed must innovate—or risk falling behind.…

Higher Voltage

1
Beyond the Search Cliff 43:44

26 weeks ago43:44

43:44

The search cliff is changing the game for higher ed recruitment, making it harder to reach prospective students through traditional methods. Kevin Tyler, Jenny Petty, and Emily Smith explain what this means for colleges and universities—and how AI recruiters, authentic storytelling, and smarter marketing strategies can help institutions stay competitive. From the rise of adult learners to the impact of privacy laws, this conversation dives into the future of enrollment and what schools need to do now to adapt.…

Higher Voltage

1
Community College — America’s Best-Kept Promise 33:15

28 weeks ago33:15

33:15

What makes community colleges America’s best-kept secret? Kevin Tyler and Devin Purgason explore the future of higher education, from AI’s role in student engagement to the growing impact of micro-credentials. Institutions such as Forsyth Tech are shaping the future of learning through innovation and personalization.…

Higher Voltage

1
Finding Opportunity Amid Politicization 37:43

33 weeks ago37:43

37:43

Kevin Tyler and guest Carri Twigg examine higher ed’s future in light of potential political disruptions, a dismantled Department of Education and shifts in institutional identity and collaboration.

Higher Voltage

1
Shifting Landscapes – The Future of Study Abroad 42:18

34 weeks ago42:18

42:18

Inclusive marketing and shifting demographics are reshaping the future of international education, as Kelly Holland of the American Institute for Foreign Study explains.

Higher Voltage

1
Got Education? - Reframing the Value of Higher Ed 41:45

37 weeks ago41:45

41:45

Kevin Tyler is joined by Lauren Griswold of Boise State University and Chris Nelson of the University of Utah to discuss the collaborative efforts of institutions to reshape the public perception of higher education’s value. Hear strategies for unified messaging, building partnerships and engaging communities to drive enrollment and combat declining trust in higher education.…

Higher Voltage

1
Start Small, Start With One Place. 26:23

42 weeks ago26:23

26:23

Ready to level up your content game? Host Kevin Tyler welcomes guest Brian Piper to discuss how universities can build trust, connect with audiences and thrive in a digital-first world.

Higher Voltage

1
Want High Student Satisfaction? Well, Who’s Going to Deliver It? 44:46

1 year ago44:46

44:46

Host Kevin Tyler welcomes Eddie Francis, principal and brand consultant with Edify Ventures, to discuss the importance of employer branding in higher education. Colleges and universities must focus on talent attraction, talent experience and talent retention while emphasizing the role of leadership in creating a positive workplace culture and the impact of psychological safety on employee satisfaction.…

Higher Voltage

1
In a Word-of-Mouth Business, No One Shares Average 32:34

1 year ago32:34