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Episode 77 - Internal Buy-In is Key to Social Media Success for Your Bank or Credit Union
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In this podcast, Meredith Olmstead, CEO of FI GROW Solutions, and social media expert Sophie Bawany discuss why social media remains vital for banks and credit unions in 2024. They explore how social media humanizes financial institutions, helps them engage with customers where they are, and fosters a unified brand experience. Additionally, they delve into the importance of internal collaboration, employee empowerment, and adapting to shifting social media platforms to maintain a strong digital presence.
Key Takeaways:
- Be Where Your Customers Are: Social media remains a key platform where customers and members spend significant time. Financial institutions must maintain a presence on these platforms to engage with their audience, offer authentic financial advice, and control their narrative in an environment where information is rapidly shared.
- Humanize Your Brand: Social media helps humanize banks and credit unions, allowing them to showcase the people behind the brand. By featuring real employees and sharing authentic stories, institutions can build trust and foster a sense of community, differentiating themselves from larger, less personal financial entities.
- Encourage Internal Collaboration and Morale: Engaging employees in social media efforts can break down departmental silos and enhance internal morale. By involving team members across departments in content creation, institutions can create a unified brand message while promoting a more inclusive and collaborative workplace culture.
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