Artwork

Content provided by FI GROW Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FI GROW Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Episode 97 - Top 2025 Digital Ad Trends for Banks and Credit Unions

15:14
 
Share
 

Manage episode 491972190 series 2994499
Content provided by FI GROW Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FI GROW Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this new episode of the FI GROW podcast, Meredith Olmstead and Ida Burr break down what’s changing in digital ads for credit unions and community banks; from seasonality shifts to personal loan trends and the real numbers you need to hit for optimized conversions. Tune in for practical strategies to spend smarter and stay competitive.

Key Takeaways:

  • Seasonality is Out the Window: Consumer behavior has shifted, follow the data, not the old calendar.
  • Conversions Drive Optimization: No matter your budget, you need 10–20 conversions per campaign to feed the algorithms.
  • Use All the Tools: Layer PPC, OTT/CTV, and native ads for more touchpoints; they work together to lower overall costs.
  continue reading

97 episodes

Artwork
iconShare
 
Manage episode 491972190 series 2994499
Content provided by FI GROW Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FI GROW Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this new episode of the FI GROW podcast, Meredith Olmstead and Ida Burr break down what’s changing in digital ads for credit unions and community banks; from seasonality shifts to personal loan trends and the real numbers you need to hit for optimized conversions. Tune in for practical strategies to spend smarter and stay competitive.

Key Takeaways:

  • Seasonality is Out the Window: Consumer behavior has shifted, follow the data, not the old calendar.
  • Conversions Drive Optimization: No matter your budget, you need 10–20 conversions per campaign to feed the algorithms.
  • Use All the Tools: Layer PPC, OTT/CTV, and native ads for more touchpoints; they work together to lower overall costs.
  continue reading

97 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play