ASN's Home Care Marketing End-of-Year Webinar Replay!

Home Care Marketing & Sales Mastery by Approved Senior Network®

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Unlock the secrets to mastering digital marketing in the home care industry with Lisa Marsolais, Valerie Van Booven and Dawn Fiala. Learn how to enhance your online presence by optimizing your website for Google's algorithm, harnessing the power of AI searches, and leveraging effective SEO strategies. Dawn brings her wealth of knowledge to the table, sharing best practices for training community liaisons and salespersons, emphasizing the seamless integration of sales and recruiting efforts for exponential company growth. Also joining us is Lisa Marsolais, our client happiness representative, who contributes her expertise in home care and marketing.
Explore the dynamic world of online visibility as we delve into effective SEO, pay-per-click advertising, and AI trends. Discover why site speed, on-page SEO, and local SEO are crucial components in crafting high-quality content. Understand the importance of maintaining accurate business listings on search engines like Google and Bing, and how this affects AI-driven results. Plus, get an introduction to the groundbreaking concept of Answer Engine Optimization (AEO) and its relevance in this rapidly changing landscape.
Navigate the complexities of referral relationships and caregiver recruitment with our practical guidance. From maintaining strong connections with referral sources to establishing trust with clients during initial assessments, we cover the essentials. You'll also gain insights into crafting compelling caregiver ads and seamlessly integrating online and offline marketing strategies. Prepare to elevate your marketing efforts, refine your sales training, and thrive in the dynamic home care landscape as we guide you through these transformative strategies.

Continuum Mastery Circle Intro

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Chapters

1. ASN's Home Care Marketing End-of-Year Webinar Replay! (00:00:00)

2. Digital Marketing Strategies for Home Care (00:00:28)

3. SEO, Pay-Per-Click, and AI Trends (00:14:42)

4. Navigating Search Engines for Home Care (00:27:48)

5. Effective SEO Strategies for Home Care (00:34:06)

6. Effective Sales Training for Home Care (00:42:01)

7. Building Strong Referral Relationships (00:53:41)

8. Establishing Trust and Booking Assessments (01:03:11)

9. Developing Home Care Sales Strategies (01:10:45)

10. Effective Caregiver Recruitment Strategies (01:14:35)

11. Effective Marketing Strategies for Home Care (01:23:33)

12. Accessing Presentation Replay and Screenshots (01:28:00)