Home Care Marketing: The Gatekeeper Tapes Part 1 - What NOT to Do!

Home Care Marketing & Sales Mastery by Approved Senior Network®

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Ever wondered why some healthcare marketers effortlessly secure meetings while others struggle to get past the front desk? This eye-opening training demonstration reveals the stark contrast between ineffective and successful approaches when engaging facility gatekeepers.
Through a revealing side-by-side comparison, we expose common mistakes that doom marketing visits before they begin: disheveled appearance, lack of preparation, overlooking the receptionist's identity, and failing to differentiate your services. These seemingly minor errors signal disorganization and disrespect, creating barriers that even the best services can't overcome.
The transformation begins with simple yet powerful adjustments. Professional presentation immediately elevates credibility. Learning and using the receptionist's name creates genuine connection with someone who influences access. Coming prepared with organized materials and business cards demonstrates competence. Most critically, clearly articulating what makes your service different addresses the facility's specific needs rather than adding to their pile of generic marketing materials.
What resonates most powerfully is the reminder that receptionists are valuable team members deserving respect, not obstacles to bypass. As noted in the training: "That person at the front is very important and they are ignored." This perspective shift fundamentally changes the dynamics of facility visits.
Whether you're new to healthcare marketing or looking to improve existing approaches, these practical strategies will transform your facility visits from frustrating rejections to productive relationship-building opportunities. Watch now to discover how small changes in your approach can open doors previously closed to your organization.

Continuum Mastery Circle Intro

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Chapters

1. Home Care Marketing: The Gatekeeper Tapes Part 1 - What NOT to Do! (00:00:00)

2. Poor Approach Demonstration (00:00:30)

3. Effective Approach Demonstration (00:01:37)

4. Key Differences Analysis (00:03:33)

5. Importance of Front Desk Staff (00:04:59)