Mastering Home Care Marketing: Building Trust, Creative Holiday Strategies, and Strengthening Referral Relationships

Home Care Marketing & Sales Mastery by Approved Senior Network®

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Unlock the secrets of growing your private pay home care business with insights from industry experts Dawn Fiala, Annette Ziegler, and Lisa Marsolais of the Approved Senior Network's Mastery Circle. We dive into actionable strategies for building trust and fostering relationships with referral sources, emphasizing the importance of understanding the offerings of potential partners and mastering industry knowledge. Discover how effective communication and consistent outreach can transform your home care marketing efforts and propel your business forward.
Our conversation explores creative ways to stand out in a competitive field, particularly during the winter season and holidays. From structured support to reduce hospital readmissions to inventive holiday marketing, find out how you can support caregivers and ensure wellness among seniors. Whether it's sparkling cider giveaways or themed Valentine's Day gifts, we share innovative ideas to engage healthcare partners and enhance your marketing strategies.
Celebrate the art of relationship-building as we discuss the value of educating patients and social workers, highlighting the complementary roles of home health and non-medical home care services. With special events like Lunch and Learns, and engaging marketing ideas for Social Worker Month, we provide you with the tools to maintain a competitive edge. Listen in for a delightful wrap-up with our March leave-behind giveaway winner announcement and learn how these strategies can redefine your approach to home care marketing.

Continuum Mastery Circle Intro

Visit our website at https://asnhomecaremarketing.com
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Chapters

1. Mastering Home Care Marketing: Building Trust, Creative Holiday Strategies, and Strengthening Referral Relationships (00:00:00)

2. Marketing Challenges With Referral Sources (00:00:19)

3. Building Trust and Industry Knowledge (00:08:47)

4. Effective Referral Source Communication Strategies (00:20:36)

5. Improving Referral Source Relationships (00:29:14)

6. Winter Marketing Strategies for 2025 (00:37:48)

7. Home Care Marketing Ideas for Holidays (00:41:57)

8. Creative Marketing Ideas for March (00:49:59)

9. March Leave-Behind Giveaway Winner Announcement (00:55:20)