314 | Scaling Without Ads: Power of Word-of-Mouth | with Haley Weidenbaum

Honest Ecommerce

Haley Weidenbaum is the Co-Founder and CEO of Everhem, a custom window treatment brand simplifying the design process. After a decade as an interior designer in Los Angeles, Haley noticed a recurring pain point: window treatments were costly, inconsistent, and error-prone.

In 2018, she and her husband Adam self-funded Everhem to offer an easy online solution for consumers and interior designers. Today, Everhem is a multi-million-dollar business with a less than 1% mistake rate, serving top designers and A-list clients like Amber Valetta, Bryce Dallas Howard, and Nacho + Blanca Figueras.

Everhem has thrived beyond the pandemic boom, blending trend insights with exceptional craftsmanship, with every order still hand-sewn in Los Angeles. Haley’s expertise in design and entrepreneurship offers invaluable lessons for building customer-first businesses.

In This Conversation We Discuss:

• [00:46] Intro
• [01:05] Understanding niche product offerings
• [01:37] Recognizing customer pain points
• [04:48] Building a brand from scratch
• [05:35] Hiring for sustainable growth
• [07:04] Turning ideas into execution
• [07:51] Creating a seamless user experience
• [10:38] Partnering with designers and influencers
• [14:03] Episode sponsors: StoreTester and Intelligems
• [17:13] Finding product-market fit organically
• [18:52] Standing out with craftsmanship
• [21:56] Balancing trade and consumer needs
• [23:28] Launching products from feedback
• [25:15] Streamlining the customer journey

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Where warmth meets sophistication. everhem.com/
• Follow Haley Weidenbaum linkedin.com/in/haley-weidenbaum-85974b12
• Book a demo today at intelligems.io/
• Done-for-you conversion rate optimization service storetester.com/

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