329 | Strong Teams Start With Honest Founders | with Brian Anderson

Honest Ecommerce

Brian Anderson is a seasoned CEO and entrepreneur who specializes in scaling high-growth consumer brands and preparing them for profitable exits. With a background that spans fitness, wellness, supplements, outdoor, and travel, Brian has operated in both startup and private equity environments, guiding companies through critical growth and turnaround moments.

Over the last decade, Brian has led brands like AG1, Delsey Luggage, MELT Method, and 2XU, while also advising companies such as Pvolve, Moji, and Connecticut Cannabis Company. His leadership has helped generate hundreds of millions in revenue and multiple successful exits.

Rooted in a hands-on, operator-first mindset, Brian partners with founders to level up strategy, streamline operations, and build teams that can scale. Whether he’s stepping in full-time or advising from the sidelines, Brian brings a clear playbook for helping founder-led companies hit the next stage of growth, efficiently, profitably, and with the endgame in mind.

In This Conversation We Discuss:

• [00:43] Intro
• [01:09] Focusing on wellness-driven consumer brands
• [03:03] Balancing product, ops, and financial reality
• [06:05] Delegating better at larger revenue stages
• [08:29] Mentoring weak spots before replacing them
• [10:22] Licensing major brands to grow fitness revenue
• [12:27] Sponsors: Electric Eye, Social Snowball, Portless, & Reach
• [17:34] Building credibility through past outcomes
• [18:47] Partnering with founders instead of leading solo
• [21:25] Positioning your company for a clean exit
• [24:08] Guiding founders through the exit process
• [26:48] Creating deal structures where everyone wins
• [28:43] Getting fractional help without full-time cost

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Follow Brian Anderson linkedin.com/in/smallpondgroup
• Schedule an intro call with one of our experts electriceye.io/connect
• Drive revenue through affiliates & referrals socialsnowball.io/honest
• Revolutionize your inventory and fulfillment process portless.com/
• Level up your global sales withreach.com/honest.

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!