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#116 Mastering Marketing: Why Context Is Your Secret Weapon | Andrew Laity
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Andrew Laity is a marketing expert & Co-founder of Pieo an agency that specializes in accelerating revenue, sustainable growth and effective marketing strategies for startups. His no BS approach and bias to action has been key to his success, and over the past 8 years has worked with some of the world’s largest brands to optimize their marketing strategies and drive revenue for their businesses.
Last message: "Consider the context and never be afraid to experiment"
0:00 Intro
1:53 Andrew’s background
4:06 Andrew’s perspective on marketing
7:19 Don’t look at your marketing efforts in isolation
12:30 Customer retention
17:19 Customer Lifetime Value vs Customer Acquisition
26:29 Growth hacking & trying different things
34:33 Google Ad campaign mistakes
41:48 Why your email marketing fails
47:19 The complexities of data measurement
57:09 Understanding Keywords
1:03:37 Experiment & optimize
1:12:28 An example on how to audit your marketing campaign
1:23:08 Debating LinkedIn strategies
1:37:09 Where does AI fit in marketing?
1:42:43 Proud
1:44:31 Last message
Follow Andrew:
Linkedin: https://www.linkedin.com/in/andrewlaity/
Website: https://www.pieo.me/
How We Solved This Podcast: https://www.youtube.com/@pieo-me
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