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Content provided by Hope It Helps and Khaled Abuljebain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hope It Helps and Khaled Abuljebain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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#116 Mastering Marketing: Why Context Is Your Secret Weapon | Andrew Laity

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Manage episode 454954454 series 3317972
Content provided by Hope It Helps and Khaled Abuljebain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hope It Helps and Khaled Abuljebain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Andrew Laity is a marketing expert & Co-founder of Pieo an agency that specializes in accelerating revenue, sustainable growth and effective marketing strategies for startups. His no BS approach and bias to action has been key to his success, and over the past 8 years has worked with some of the world’s largest brands to optimize their marketing strategies and drive revenue for their businesses.

Last message: "Consider the context and never be afraid to experiment"

0:00 Intro

1:53 Andrew’s background

4:06 Andrew’s perspective on marketing

7:19 Don’t look at your marketing efforts in isolation

12:30 Customer retention

17:19 Customer Lifetime Value vs Customer Acquisition

26:29 Growth hacking & trying different things

34:33 Google Ad campaign mistakes

41:48 Why your email marketing fails

47:19 The complexities of data measurement

57:09 Understanding Keywords

1:03:37 Experiment & optimize

1:12:28 An example on how to audit your marketing campaign

1:23:08 Debating LinkedIn strategies

1:37:09 Where does AI fit in marketing?

1:42:43 Proud

1:44:31 Last message

Follow Andrew:

Linkedin: https://www.linkedin.com/in/andrewlaity/

Website: https://www.pieo.me/

How We Solved This Podcast: https://www.youtube.com/@pieo-me

Follow Hope It Helps:

Linkedin: https://www.linkedin.com/in/khaled-abuljebain/

Instagram: https://www.instagram.com/hopeithelpspod/

Tiktok: https://www.tiktok.com/@hope.it.helpss?lang=en

LAUNCH YOUR PODCAST!: https://book.hopeithelps.net/podcast-2/

  continue reading

145 episodes

Artwork
iconShare
 
Manage episode 454954454 series 3317972
Content provided by Hope It Helps and Khaled Abuljebain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hope It Helps and Khaled Abuljebain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Andrew Laity is a marketing expert & Co-founder of Pieo an agency that specializes in accelerating revenue, sustainable growth and effective marketing strategies for startups. His no BS approach and bias to action has been key to his success, and over the past 8 years has worked with some of the world’s largest brands to optimize their marketing strategies and drive revenue for their businesses.

Last message: "Consider the context and never be afraid to experiment"

0:00 Intro

1:53 Andrew’s background

4:06 Andrew’s perspective on marketing

7:19 Don’t look at your marketing efforts in isolation

12:30 Customer retention

17:19 Customer Lifetime Value vs Customer Acquisition

26:29 Growth hacking & trying different things

34:33 Google Ad campaign mistakes

41:48 Why your email marketing fails

47:19 The complexities of data measurement

57:09 Understanding Keywords

1:03:37 Experiment & optimize

1:12:28 An example on how to audit your marketing campaign

1:23:08 Debating LinkedIn strategies

1:37:09 Where does AI fit in marketing?

1:42:43 Proud

1:44:31 Last message

Follow Andrew:

Linkedin: https://www.linkedin.com/in/andrewlaity/

Website: https://www.pieo.me/

How We Solved This Podcast: https://www.youtube.com/@pieo-me

Follow Hope It Helps:

Linkedin: https://www.linkedin.com/in/khaled-abuljebain/

Instagram: https://www.instagram.com/hopeithelpspod/

Tiktok: https://www.tiktok.com/@hope.it.helpss?lang=en

LAUNCH YOUR PODCAST!: https://book.hopeithelps.net/podcast-2/

  continue reading

145 episodes

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