Explaining AI 'hallucinations' in the STR world

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In this episode of the Holiday Cottage Handbook Podcast, we sit down with Gareth Phillips, Founder of Guestive, to explore how AI is transforming the short-term rentals industry.
Gareth shares his journey building Guestive, an AI-powered platform designed to help hosts streamline operations and enhance guest experiences. He discusses the feedback he’s received, the process for improving AI accuracy, and the challenges of AI 'hallucinations'.
For those hesitant about embracing AI, Gareth offers practical advice and insights into where the technology is heading. He also shares Guestive’s vision for 2025, gives a nod to industry brands like Hostaway and Hostflow, gives Bob Garner a special shout-out, and highlights the importance of listening to customers.
Whether you’re an early adopter of AI or still on the fence, this episode is packed with valuable takeaways to help you stay ahead.
2:14 The story of Guestive
4:32 An AI-powered platform
7:33 Feedback from hosts
9:05 How to help the AI
11:26 AI 'hallucinations'
14:17 Message to AI-hesitant hosts
15:58 Where AI is heading
18:22 Guestive in 2025
21:07 Favourite brands: Hostaway and Hostflow
22:22 Individual shout-out: Bob Garner
22:57 No. 1 lesson learned: talk to customers
Register for Your Air Success (free event for holiday let owners, hosts, and industry professionals on Friday 4 April in London): https://www.holidaycottagehandbook.com/yourairsuccess
Holiday Cottage Handbook: https://www.holidaycottagehandbook.com/
James Varley: https://www.linkedin.com/in/jdsvarley/
Gareth Phillips: https://www.linkedin.com/in/gareth326771/
Guestive: https://www.guestive.ai/