Instagram Strategies Every Airbnb Host Needs to Know

Host Planet

In this episode of Host Planet Bitesize – powered by Hostfully – Jennifer Knight from Savvy Social Solutions shares actionable tips for short-term rental hosts looking to step up their Instagram game. From creating authentic content that showcases your property’s personality to leveraging location-based posts that catch the right audience, Jennifer breaks down how hosts can stand out in a crowded feed.

Whether you’re wondering how often to post, how to use Reels and Stories effectively, or if having a perfectly curated grid still matters, Jennifer’s advice is simple: focus on what makes you unique. This masterclass is packed with practical tips to boost visibility, build trust, and turn browsers into bookings.

Key takeaways:

1. Showcase the experience, not just the space. Post mini-tours of your property, highlight unique features, and share guest testimonials to build credibility and connection.

2. Location matters. Incorporate local landmarks and experiences into your posts to attract guests searching for stays in your area.

3. Be consistent and authentic. Don’t stress about a perfectly manicured grid – focus on Reels, Stories, and content that reflects the true personality of your rental.

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Keen to book a Hostfully demo? Click here to connect with Frank Bosi: https://cal.mixmax.com/frankbosi/demo?re=IiY1x2YuQXZuFGbwR3cvhGQzVWbhpmI&rn=ISelxmchZFIzVWbhpkI&messageId=UjWJnyJQ1a9zxhP2C

Email Frank: [email protected]

Host Planet: https://www.hostplanet.club/

James Varley: https://www.linkedin.com/in/jdsvarley/

Jennifer Knight: https://www.linkedin.com/in/jennifer-knight1/

Savvy Social Solutions: https://www.savvysocialsolutions.com/

Episode to check next: Master Your Minimum Stay Strategy with PriceLabs: https://www.youtube.com/watch?v=TivYkUjBrMI&t=158s

Host Planet Bitesize is presented by James Varley, a holiday let investor and property manager who is also the Founder of Host Planet. Before founding Host Planet, James spent 20 years in the media, including a decade leading corporate communications for the FIFA World Cup Qatar 2022.

Contact the show: [email protected]

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