Win-Win Pricing: Build Packages That Serve Your People And Pay You Well

Win-Win Pricing: Build Packages That Serve Your People and Pay you Well | #9

20d ago 30:03

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Are your client packages burning you out or building your business? Tune in as we tackle the common trap of doing too much for too little and explain how to create offers that are both effective and sustainable. Hosts Umo and Bri get real about their own “broke helper” era, the pressure to over-deliver, and how they finally found balance by setting smart boundaries. You’ll learn how to design clear, valuable packages that feel good to sell and deliver, plus how to price based on both your time and your energy. Whether you’re solo or scaling with a team, this episode will help you rethink how to serve your clients without draining yourself.

Umo's Instagram: https://www.instagram.com/sassy.sports.dietitian/
Bri's Instagram: https://www.instagram.com/theathletitian/

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Episode highlights:

(0:00) Intro
(1:17) What makes a package feel good for you and your client
(2:00) The “broke helper” trap and how to stop overgiving
(5:00) Why boundaries start with your packages
(6:20) How clarity in offers helps avoid client confusion
(10:00) The danger of copying someone else’s packages
(12:25) The 3 P’s of building your signature offer: Problem, Promise, Process
(19:15) Time vs. value-based pricing
(20:12) Adjusting packages for life seasons (maternity leave, capacity shifts)
(27:29) Final thoughts: Can you consistently deliver what you’re offering?

11 episodes