Find Out What Students Really Want From Their PBSA Booking Journey - With Special Guest Mariel Rubinstein From TheEword Housed: The Shared Living podcast

Find out what students really want from their PBSA booking journey - with special guest Mariel Rubinstein from theEword

5M ago 38:24

Content provided by Sarah Canning, Deenie Lee and Daniel Smith, Sarah Canning, Deenie Lee, and Daniel Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sarah Canning, Deenie Lee and Daniel Smith, Sarah Canning, Deenie Lee, and Daniel Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Send us a text

This week, Dan Smith and Deenie Lee are joined by a special co-host Mariel Rubinstein from theEword who brings insights from its latest report, looking into the digital journey students take when researching PBSA.
We cover:
- The latest trends in digital marketing.
- How to define and effectively target your audience.
- The importance of tracking performance and conversions to nurture long-term engagement.
- The balance between brand awareness and sales conversion – is there enough time and budget for both?
- The role of social media, flexible lease lengths, and amenities in shaping student choices.
Download theEword report here
We are excited to announce a new sponsor for this season, theEword - true experts in digital marketing specifically for the property sector.
We are also delighted that MyStudentHalls are continuing to sponsor the podcast, Mystudenthalls.com - Find your ideal student accommodation across the UK.
Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.
Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.