Advice Line with Jonathan Neman of Sweetgreen

How I Built This with Guy Raz

Sweetgreen’s co-founder Jonathan Neman joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Sweetgreen’s plans to automate salad assembly in the coming years.

First, we meet Dini from Maryland, who's learning how to maintain her brand’s character and product quality as her pie company scales. Next we hear from Matt in Massachusetts, who’s leaning into success growing premium mushrooms for local chefs without getting too big, too fast. Then Joey in Chicago, owner of a restaurant specializing in fried chicken wings and fresh-cut fries, who’s deciding whether to introduce new products or double down on what’s already working.

Thank you to the founders of Dini’s Divine Pies, Underground Mushroom Co. and Dak Dak Korean Wings for being part of the show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And to hear the founding story of Sweetgreen, check out Jonathan’s first appearance on the show in 2020.

This episode was produced by Iman Maani. It was edited by Casey Herman. Our audio engineer was Neal Rauch.

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