Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
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Content provided by Guy Raz | Wondery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Guy Raz | Wondery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Don Vultaggio: AriZona Beverage Company - The Snap Decision That Outsmarted Snapple
Manage episode 503691678 series 1324390
Content provided by Guy Raz | Wondery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Guy Raz | Wondery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What does it take to turn a Brooklyn beer salesman into the king of iced tea?
In the early 1990s, the iced tea market was dominated by Lipton, Nestea, and Snapple. But Don Vultaggio saw an opening. A single moment—watching Snapple cases fly off a truck in winter—sparked an idea that would change his life: why not sell tea in a tallboy can?
AriZona exploded—outselling Snapple and becoming a multi-billion-dollar brand.
Behind the success was struggle: Don fought to keep the company private. and faced a painful 10-year legal battle with his former friend and co-founder.
In this episode, Don reveals:
- How he stayed independent in an industry dominated by giants.
- Why Snapple stumbled after being acquired—and how AriZona avoided the same fate.
- Why he wants AriZona to remain a multi-generational family business.
- Why packaging can be more powerful than advertising.
- How AriZona holds onto its 99c price tag
Follow How I Built This:
Instagram → @howibuiltthis
X → @HowIBuiltThis
Facebook → How I Built This
Follow Guy Raz:
Instagram → @guy.raz
X → @guyraz
Substack → guyraz.substack.com
Website → guyraz.com
This episode was produced by Rommel Wood with music composed by Ramtin Arablouei.
It was edited by Neva Grant with research help from Iman Maani.
Our engineers were Maggie Luthar and Gilly Moon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
804 episodes
Share
Manage episode 503691678 series 1324390
Content provided by Guy Raz | Wondery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Guy Raz | Wondery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What does it take to turn a Brooklyn beer salesman into the king of iced tea?
In the early 1990s, the iced tea market was dominated by Lipton, Nestea, and Snapple. But Don Vultaggio saw an opening. A single moment—watching Snapple cases fly off a truck in winter—sparked an idea that would change his life: why not sell tea in a tallboy can?
AriZona exploded—outselling Snapple and becoming a multi-billion-dollar brand.
Behind the success was struggle: Don fought to keep the company private. and faced a painful 10-year legal battle with his former friend and co-founder.
In this episode, Don reveals:
- How he stayed independent in an industry dominated by giants.
- Why Snapple stumbled after being acquired—and how AriZona avoided the same fate.
- Why he wants AriZona to remain a multi-generational family business.
- Why packaging can be more powerful than advertising.
- How AriZona holds onto its 99c price tag
Follow How I Built This:
Instagram → @howibuiltthis
X → @HowIBuiltThis
Facebook → How I Built This
Follow Guy Raz:
Instagram → @guy.raz
X → @guyraz
Substack → guyraz.substack.com
Website → guyraz.com
This episode was produced by Rommel Wood with music composed by Ramtin Arablouei.
It was edited by Neva Grant with research help from Iman Maani.
Our engineers were Maggie Luthar and Gilly Moon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
804 episodes
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Similar to How I Built This with Guy Raz
Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
…
continue reading
Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Get the edge with Hidden Forces where media entrepreneur and financial analyst Demetri Kofinas gives you access to the people and ideas that matter, so you can build financial security and always stay ahead of the curve.
…
continue reading
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continue reading
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