Creative Marketing Leadership: Strike a balance between management and production (podcast episode #138)

How I Made it in Marketing

Career growth is a funny thing.

That is the goal after all right? Junior copywriter, Senior copywriter, creative director, etc.? We all want a career path.

But that journey towards something – often people leadership – can also pull us away from something else. And it can be the thing we were most passionate about and got us into this industry to begin with.

So when I saw this lesson in a recent podcast guest application, it grabbed my attention – strike a balance between management and production.

That is, really, one of the core challenges of growing a marketing career.

To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Mary Church Cornette, CEO and Head of Creative, FUEL [https://www.fuelforbrands.com/].

Lessons from the things she made

• Strike a balance between management and production
• Learning and adapting to new tools will serve you well
• Maybe
• Build brands as systems
• Appreciative leadership is powerful
• Curiosity fuels leadership growth

Discussed in this episode

AI Guild [https://join.meclabsai.com/]
Fintech Marketing: Creativity and technology is a killer combo (podcast episode #50) [https://marketingsherpa.com/article/interview/fintech]

Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]

Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (podcast episode #119) [https://marketingsherpa.com/article/interview/brands]

Career Adaptability: Marketing can lead to many other things (podcast episode #103) [https://marketingsherpa.com/article/interview/career-adaptability]

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

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