DTC Ecommerce Digital Marketing: Sell outcomes, not products (episode #135)

How I Made it in Marketing

The artificial intelligence revolution is upon us. Today we see AI doing everything from taking orders in a drive-thru to serving as a pseudo boyfriend or girlfriend.

But, according to my most recent guest, more importantly – AI boosts revenue.

To hear the story behind that lesson, along with more lesson-filled stories, I talked to Dario Markovic, CEO, Eric Javits [https://ericjavits.com/].

Eric Javits had $15 million in revenue last year and is tracking to hit $18 million this year.

Markovic manages a team of 10 with a three- to four-million-dollar marketing budget, along with a worldwide vendor ecosystem.

Lessons from the things he made

• Data wins
• AI boosts revenue
• Sustainability sells
• Funnels = profits
• Retention over acquisition
• Sell outcomes, not products

Discussed in this episode

Learn how to craft an Offer Value Proposition in our April 24th session of MEC200: Design Your Offer [https://join.meclabsai.com/design-your-offer]. Join us at 1 pm EDT for a live online, interactive session (from MeclabsAI, MarketingSherpa’s parent company).

Conversion Rate Optimization: 3 effective marketing strategies explained by the marketers who created them [https://marketingsherpa.com/article/case-study/conversion-rate]

MarketingSherpa Customer Satisfaction Research Study [https://www.marketingsherpa.com/freestuff/customer-first-study]

Online Business Strategy: Steps marketers took to create powerful marketing funnels with Google, Amazon, and Facebook [https://marketingsherpa.com/article/case-study/online]

Help, Don’t Hype: A guide to customer-first marketing [https://sherpablog.marketingsherpa.com/customer-centric-marketing-2/help/]

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

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