))
Bruce McCarthy & Melissa Appel | How We Tested Our New Book
Manage episode 458375587 series 3563943
Content provided by David J Bland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David J Bland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this engaging podcast episode, David J Bland hosts Bruce McCarthy and Melissa Appel, who share their insights on product management, stakeholder alignment, and the journey of writing their new book, 'Aligned.'
They discuss the challenges of managing stakeholders, the importance of face-to-face communication, and the iterative process of testing ideas and content for their book.
The conversation also dives into marketing strategies post-publication and the exploration of new audiences and formats to enhance the book's impact.
28 episodes
Share
