#245: Bob Jordan, CEO of Southwest Airlines – Be both an optimist and a realist

How Leaders Lead with David Novak

If you’re leading through a tough season, you know how easy it can be to either sugarcoat the truth or get overwhelmed by it.

Southwest Airlines CEO Bob Jordan has faced a lot of challenges since he took over in 2022—from operational setbacks to major policy shifts. In this episode, he shares how important it is to be honest about the reality you’re facing while also staying optimistic about what’s next.

Listen to this episode and you’ll have a powerful framework for leading through whatever challenges you’re up against right now.
You’ll also learn:

• The #1 thing to do if you want to develop more leaders
• A better mindset for handling pressure without burning out
• Advice for changing your stance on an issue
• What most leaders get wrong in crisis communication

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⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go

⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day

Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.