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How Not To Think about...Understanding Everything

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Manage episode 315918971 series 2582716
Content provided by Howard Rankin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Howard Rankin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Tom Beakbane has spent his career as a marketer creating and promoting brands. However, he doesn’t believe in “markets” as they are generalizations that overlook the never-ending idiosyncrasies of individuals.

His perspective is that of both a scientist – he has an honors degree in biochemistry and neurophysiology from Durham University in England – and an artist because the company he has been leading for 35 years, Beakbane: Brand Strategies & Communications, uses every aspect of the visual arts to achieve their clients’ objectives.

He resurrected the concept of consilience after attempting to account for the gap between textbook accounts of human behavior and his experiences in business. His approach has been to dig into developments at the frontlines of scientific research rather than accept pop-science accounts of the human brain.

The book How to Understand Everything: A New Way to See the World, touches on current thinking across a broad range of disciplines including genetics, psychology, sociology, politics, mathematics, AI, economics, archeology and history.
Tom’s Profile

linkedin.com/in/tombeakbane-author-consilience

Websites

· howtounderstandeverything.beakbane.com/ (Book site)

· youtube.com/watch?v=Hx (Personal Website)

· beakbane.com (Company Website)

Email

[email protected]

Twitter

· BeakbaneMarket

Support the show

  continue reading

104 episodes

Artwork
iconShare
 
Manage episode 315918971 series 2582716
Content provided by Howard Rankin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Howard Rankin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Tom Beakbane has spent his career as a marketer creating and promoting brands. However, he doesn’t believe in “markets” as they are generalizations that overlook the never-ending idiosyncrasies of individuals.

His perspective is that of both a scientist – he has an honors degree in biochemistry and neurophysiology from Durham University in England – and an artist because the company he has been leading for 35 years, Beakbane: Brand Strategies & Communications, uses every aspect of the visual arts to achieve their clients’ objectives.

He resurrected the concept of consilience after attempting to account for the gap between textbook accounts of human behavior and his experiences in business. His approach has been to dig into developments at the frontlines of scientific research rather than accept pop-science accounts of the human brain.

The book How to Understand Everything: A New Way to See the World, touches on current thinking across a broad range of disciplines including genetics, psychology, sociology, politics, mathematics, AI, economics, archeology and history.
Tom’s Profile

linkedin.com/in/tombeakbane-author-consilience

Websites

· howtounderstandeverything.beakbane.com/ (Book site)

· youtube.com/watch?v=Hx (Personal Website)

· beakbane.com (Company Website)

Email

[email protected]

Twitter

· BeakbaneMarket

Support the show

  continue reading

104 episodes

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