EP 58: CNBC’s Julia Boorstin On The Future Of Media & Tech

How She Does It

Julia Boorstin thought she might take a year after graduating from Princeton and have some fun working at a magazine in New York City before going to grad school. As she shares with Karen Finerman on this episode of HOW SHE DOES IT, she was hired as a reporter at Fortune magazine (despite never having taken an economics class), fell in love with the world of business news, and never looked back.

Julia is now CNBC’s Senior Media & Tech Correspondent working out of the network’s Los Angeles bureau. Beyond reporting on tech mergers and interviewing titans of the media landscape, she has developed signature franchises for the network. Among those are the CNBC Disruptor 50, which highlights “private companies transforming the economy and challenging companies in established industries.”

She is also the author of When Women Lead: What They Achieve, Why They Succeed, and How We Can Learn from Them. In it, she interviewed several female executives and combed academic research to identify the qualities and characteristics that women bring to the table and why businesses benefit from their leadership.

💬 In this episode, we explore:

• Why having a grateful attitude can be beneficial for leaders
• The future of Artificial Intelligence / AI in business and everyday life, and why Julia believes people should engage with it, rather than fear it
• The strategies Julia employed in her first job in order to be taken seriously as a young woman, plus her advice for young job-seekers today
• How Julia and her film producer husband manage their household with two busy careers and two young sons
• The ways Julia found to grow her career, even though working out of Los Angeles, may have taken Julia off an obvious “anchor track” at CNBC.

Resources:

Web: https://juliaboorstin.com/

Instagram: @juliaboorstin

Threads: @juliaboorstin

LinkedIn: https://www.linkedin.com/in/juliaboorstin/

Julia Boorstin's Book: When Women Lead

CNBC Changemakers

CNBC Disruptor 50

Coming Soon: CNBC Changemakers & Power Players Podcast with Julia Boorston

Follow How She Does It on Instagram: @HSDIpodcast

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