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8 Hard Lessons I Learned Building a $13M Marketing Agency Holdco (and Scaling Back to $5M Profitably) (Jordan Ross Solo)
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In this episode, Jordan Ross unpacks how he scaled his holding company to $13 million in annual revenue β and why he intentionally scaled it back to $5 million to regain clarity, control, and profitability.
He breaks down the biggest lessons learned in hiring, equity structuring, and partnership dynamics that every agency owner should understand. Whether youβre building a single business or managing multiple ventures, these insights will help you avoid common pitfalls and scale with precision.
β±οΈ Chapters
00:00 β Building a $13M Holding Company
02:03 β Why A+ Talent Changes Everything
03:28 β Hiring and Scaling With Intention
04:38 β Date Before Marriage: Partnership Timing
06:30 β The True Value of Equity
09:49 β Vesting Schedules That Prevent Regret
11:20 β Defining Ownership in Complex Structures
12:40 β Why You Should Pay As You Go
14:23 β Revenue Share Benchmarks That Work
To learn more go to 8figureagency.co
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