093 - Focus on the Problem

How We Hustle Podcast

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7y ago 12:09

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People don't buy unless they understand that they have a problem that needs to be solved. They don't buy because of how great the product or service is, they buy because it can help them solve a problem. The key to selling, especially when it comes to higher ticket services, is to get the buyer to understand that there is a problem that needs to be solved.

? How to shift the focus away from BS excuses and to the truth.

? How to use a "doctor" frame in sales.

? How to ask the right doubt-inducing questions.

And so much more...

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