))
Why Focusing Only on Demand Generation Can Hurt Your Business
Manage episode 492592488 series 3668177
Content provided by Outset and Daren Lauda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Outset and Daren Lauda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do you navigate ambitious growth goals when the numbers don't add up?
In this episode, Rachel Trindade, CMO at FlavorCloud, shares her journey from marketing to revenue operations, shedding light on the challenges of scaling a B2B SaaS company and aligning teams to achieve big, bold goals. Rachel discusses the complexities of setting targets, the importance of balancing demand generation with brand-building, and the reality of working with tight resources while striving for high-growth objectives.
She also explores the critical role of collaborative planning across teams, how marketing and sales need to align for success, and the lessons learned from coming close to hitting a massive target despite the odds.
Timestamps:
(00:00) Intro
(01:09) Rachel’s CMO journey
(03:04) Setting ambitious revenue targets
(07:36) Aligning sales & marketing
(10:15) Branding’s role in demand gen
(12:45) Overcoming resource constraints
(15:30) Bottoms-up planning & collaboration
(18:00) Adjusting after missed targets
(22:10) Lessons from FlavorCloud's growth
(25:30) Effective frequency in marketing
(28:45) Metrics that drive success
Connect with our guest:
- Rachel Trindade on LinkedIn: https://www.linkedin.com/in/racheltrindade/
- Learn more about FlavorCloud: https://flavorcloud.com/
Connect with Daren:
- Daren Lauda on LinkedIn: https://www.linkedin.com/in/darenlauda/
- Learn more about Outset: https://outsetops.com/
This episode is sponsored by:
Learn more about ekai: https://yourekai.com/
3 episodes
Share
