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AI, Trust & the Future of Media with Malte Lange

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Manage episode 498619388 series 3577059
Content provided by Human AI Experience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Human AI Experience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, me and my co-host sat down with Malte Lange: certified B2B Marketing Expert and founder of Lead Your Way.

With 17+ years of experience and a background in engineering, Malte doesn’t just talk strategy, he implements it. We covered how AI is actually changing B2B marketing workflows today.


Chapters
00:00 – Who is Malte Lange
02:45 – The IT + Marketing Blend
06:10 – AI in Action
10:30 – Clients vs. AI: Who’s Driving?
14:00 – Real-World Use Cases
17:15 – Cross-Platform AI Strategy
20:40 – Planning vs. Doing
24:00 – AI vs. Creativity
28:10 – Tips for Marketers
33:00 – What’s Next?

Links
Malte's Linkedin Profile
Lead Your Way Agency

The Human AI Experience 2025 Intro

Leave us a review and thank you for your support

---

Connect with us:
www.humanaixp.com
[email protected]
@humanaixp

Be sure to follow us on the following platforms:

Youtube
TikTok
Instragram
Threads
Linkedin

You can support the podcast by going to patreon.com/humanaixp or by leaving a review on Apple Podcasts.

  continue reading

60 episodes

Artwork
iconShare
 
Manage episode 498619388 series 3577059
Content provided by Human AI Experience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Human AI Experience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, me and my co-host sat down with Malte Lange: certified B2B Marketing Expert and founder of Lead Your Way.

With 17+ years of experience and a background in engineering, Malte doesn’t just talk strategy, he implements it. We covered how AI is actually changing B2B marketing workflows today.


Chapters
00:00 – Who is Malte Lange
02:45 – The IT + Marketing Blend
06:10 – AI in Action
10:30 – Clients vs. AI: Who’s Driving?
14:00 – Real-World Use Cases
17:15 – Cross-Platform AI Strategy
20:40 – Planning vs. Doing
24:00 – AI vs. Creativity
28:10 – Tips for Marketers
33:00 – What’s Next?

Links
Malte's Linkedin Profile
Lead Your Way Agency

The Human AI Experience 2025 Intro

Leave us a review and thank you for your support

---

Connect with us:
www.humanaixp.com
[email protected]
@humanaixp

Be sure to follow us on the following platforms:

Youtube
TikTok
Instragram
Threads
Linkedin

You can support the podcast by going to patreon.com/humanaixp or by leaving a review on Apple Podcasts.

  continue reading

60 episodes

All episodes

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