))
Zalando’s AI Models & what this means for Photographers and Studios
Manage episode 488098280 series 3577059
Content provided by Human AI Experience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Human AI Experience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we break down how Zalando, the Berlin-based fashion e-commerce giant, is using AI to transform its marketing engine. From building digital twins to skipping costly photoshoots, we explore how this shift slashed content costs by 90% and reduced production timelines from two months to just a few days. But what does this mean for the creatives behind the scenes?
Highlights:
- Zalando now uses AI-generated content in 70% of its campaigns, cutting production time from 6–8 weeks to just 3–4 days.
- The company developed 3D “digital twins” of models in partnership with ORENDT Studios to replace traditional photoshoots.
- Campaign costs have dropped by an estimated 90%, reshaping team structures and logistics.
- We explore which creative roles are being disrupted—and which new ones are emerging, like AI model editors and generative art directors.
- Tips for creatives: from offering hybrid AI packages to rebranding as “creative tech consultants.”
Links
Full article: Reuters
The Human AI Experience 2025 Intro
Leave us a review and thank you for your support
---
Connect with us:
www.humanaixp.com
[email protected]
@humanaixp
Be sure to follow us on the following platforms:
Youtube
TikTok
Instragram
Threads
Linkedin
You can support the podcast by going to patreon.com/humanaixp or by leaving a review on Apple Podcasts.
52 episodes
Share
