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Scaling Trust, Not Clicks for B2B Growth with Eric Eden
Manage episode 479626722 series 3626130
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Mike Montague interviews Eric Eden, CMO at Workforce and host of the Remarkable Marketing Podcast, about how CROs and B2B leaders can cut through the noise of vanity metrics, bots, and fake engagement, and use AI to scale trust, not just clicks.
Eric shares how he uses over 25 AI tools to create a full podcasting and content engine and why platforms like LinkedIn are broken for business growth. The conversation explores how to build verified communities, use AI like a director (not a robot), and create marketing that actually resonates with real humans.
This episode is a masterclass for CROs and marketers ready to multiply output without losing their voice.
CHAPTERS
00:00 – Intro: Why Human-First Still Matters
01:45 – The Problem with Bot-Driven Platforms
04:30 – Why TikTok and LinkedIn Metrics Are Misleading
06:15 – Real Networking vs. Fake Virality
08:30 – What Makes Workforce Different (No Bots, No Ads)
11:00 – Why Social Platforms Penalize Real Creators
13:00 – The Reality of “1 Billion Users” on LinkedIn
14:30 – How Eric Uses 25 AI Tools to Create 200+ Podcasts
17:30 – Using AI Like a Movie Director: Prompting with Precision
20:00 – Connecting Your AI Stack for Smarter Workflows
22:45 – Why Building Trust Beats Building Reach
24:00 – Final Thoughts: Focus on Humans, Use AI to Scale You
The Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.
Explore new avenues available with AI marketing at Avenue9.com.
We’re not just another AI company trying to build robots to replace you. We will help make you the hero. We’re marketers, too, and we get how important creativity, empathy, and human insight are when connecting with your ideal clients.
No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!
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