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Andy Hill on Building Brands, Beating AI Slop, and Humanising Content
Manage episode 497705727 series 3673671
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What does it take to win on LinkedIn in 2025? Andy Hill, Managing Director of Dokoo Digital, joins Chris Nelson to reveal how personal branding, company pages, and thought leader ads are reshaping B2B marketing.
From building a digital agency in a recession to navigating algorithm changes, AI-generated slop, and the rise of authentic content, Andy shares practical, human-first strategies for creating trust, driving sales, and future-proofing your brand on LinkedIn and beyond.
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Hosted by Chris Nelson, Founder of Human Video
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- (00:01) - Meet Andy Hill: The Accidental Start of a Digital Agency
- (04:30) - How LinkedIn Built Dokoo Digital and Still Drives 75% of Sales
- (07:00) - Why LinkedIn Is Now Everyone’s Job, Not Just Marketing’s
- (09:30) - The Double-Edged Sword of Personal Brands Inside Companies
- (12:30) - Company Pages: Are They Dead or Just Misunderstood?
- (17:00) - How to Humanise a Brand on LinkedIn (and Attract Talent)
- (22:30) - Thought Leader Ads vs. Company Pages: What Really Works
- (27:30) - The Paid Reach Dilemma: When Algorithms Change Overnight
- (29:00) - Lessons from Darren McKee’s Social Selling Cohort
- (33:00) - AI vs Human Content: Why Authentic Posts Still Win
- (39:30) - The Power of Podcasting for Long-Term Trust and Brand Building
- (46:00) - Creating Content That Outlives You: Human Connections at Scale
- (50:30) - Final Thoughts: Future-Proofing Your Brand on LinkedIn
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