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How to Make Human Videos in an AI World with Sam Balter from Wistia
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In this episode of Human Marketing, Chris Nelson chats with Sam Balter, Head of Content at Wistia, about how video marketing is evolving and why staying human matters more than ever.
From Sam’s early days at HubSpot and ZoomInfo to leading content at Wistia, this episode covers the rise of remote production, the impact of AI on video workflows, and Wistia’s game-changing AI dubbing feature.
They also unpack key insights from Wistia’s State of Video report, including why short-form engagement is dropping and how to scale trust globally with video.
Connect with Sam Balter on LinkedIn
Wisita 2025 State of Video Report
Hosted by Chris Nelson, Founder of Human Video
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- (00:01) - Sam Balter Joins: From HubSpot to Wistia
- (02:30) - Discovering Content by Accident: Sam’s Podcast Breakthrough
- (07:00) - Pandemic Pivots: How Remote Work Changed Video Forever
- (12:30) - Building High-Impact Content Teams in a Hybrid World
- (15:00) - Inside Wistia’s Content Strategy: Webinars, Blogs & More
- (19:00) - Wizards, Guides, and Differentiation: Making Memorable Content
- (22:00) - Product Marketing at Speed: Wistia’s Trimester System
- (25:30) - Key Findings from Wistia’s 2025 State of Video Report
- (30:00) - The Truth About Video Engagement and Short-Form Fatigue
- (33:00) - How AI Is (Really) Being Used in Video Production
- (36:00) - Game-Changer: AI Video Dubbing and Language Localisation
- (45:00) - Final Thoughts: Making Videos That Actually Feel Human
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