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Pret a Manger & Itsu Founder - The Biggest Mistakes I Made Building a Billion Dollar Brand
Manage episode 483612345 series 3638519
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Julian said every mistake he ever made boiled down to two things...
When you lose sight of these two core relationships...
Product <> Customer.
Simplicity <> Complexity.
Get these right.
LITERALLY everything else falls into place.
ON THE MENU:
- How to Scale from 7 to 17 to 70 Sites… “70% of issues you’ll face is losing focus product and customer”
- Founder Mode = Just make the product better. Never stop making your product better. Complexity is Organisational Cancer. Constantly find simplicity in complexity.
- Barnacles on a Boat Rule: constantly remove complexity.
- Why Simplicity is HARD, complexity is EASY.
- ITSU’s Unique Hiring Policy, the 4 qualities
- I care
- I take pride
- I want to grow
- I build trust
- Why Product is always bigger than the founder and the team
- ITSU Character Qualities
- Be thankful
- Be there
- Be accountable
- Be brave
- Be there. Stay close to your customers, always.
- Never let bad negative energy get in the way of pursuing excellence
- Brand Building is a very simple formula: customers + product ripped up lost touch of simple formula of product & customer
- Be objective and truthful about your product + Inconvenient truth: your product is everything
- Human energy oils the wheels of the machine
- Seth Godin: This is crap = this is I care
- Why you must stick with hard that’s where Excellence is built
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