))
What To Actually Put In Your Supermarket Presentation to Unlock Listings - Rebecca Oliver-Mooney and Kieran South
Manage episode 495603571 series 3638519
Content provided by Dan Pope. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Pope or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
what do you put in your deck to win a listing?
what do you put in your deck to move from 100 stores to 500 to 1000 to 2000?
How does your marketing change as you move from challenger <> a house hold brand?
Is distribution just vanity metric for founders?
Joy to sit down with CoOp Head of Buying Rebecca Oliver Mooney
And Data Don Corleone, Kieran South
For a challenger chinwag
ON THE MENU:
- Data tells, story sells - buyers still wanna feel the goosebumps
- Will Stor Science of Storytelling - humans are homo-nagens, the story telling animal
- Why Stories keep us safe but data is the comfort point for buyers
- Nassim Taleb Data = confidence, rationality = survival
- 3 questions to ask before every pitch
- What need are you fulfilling?
- What’s the need ?
- Who has that need?
- Where are those that have the need?
- Shelves Are Not Stretchy: where is the gap and unmet need in the category?
- Hunter vs Farmer Mode: conversation moves from distribution to rate of sale, shelf, basket, homes
- The Hidden Cap-Ex requirements for More Distribution
- Brands: Do the right thing for the shopper and do the right thing for the customers P&L
- DASH, Gym Kitchen, Wild Growth explained: understand where your shopper wants to move next?
- Brands, always ask: What’s the most important message we want to land?
- Brands, always ask: what are the shopper barriers?
- Why distribution is just a vanity metric: penetration really builds house hold brands
==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================
►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team
---------------------------------
🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)
311 episodes
Share
