How To Reach Gen Z With Fanbytes Founder Timo Armoo

Hyper Curious

What had you achieved by the age of 24? Today’s guest, Timo Armoo, founder and CEO of Fanbytes, is already onto his third company. There is literally no stopping this Gen Z-er.

Fanbytes helps companies like Warner Music, Deliveroo, Apple Music, McDonald’s, boohoo and even the UK government to reach Gen Z through TiKToK, Snapchat and Instagram influencers.

Because Gen Z are like no generation that has gone before. They’ve grown up with social media at their fingertips - they can amplify the things they like and also the things they hate.

“Often people can go, ‘Gen Z are interested in social activism’, but it's not like older people aren't, it's just that it's much easier for us to be involved in it because the world is much smaller, because pretty much our world is through the phone, rather than through newspapers.”

Today we talk about the difference between generations when it comes to caring about data, how to explore the range of identities we all have inside us. And Timo shares his pro tips about building your personal brand - something he’s incredibly good at.

“The difference in generations is the way that we see life and the way that we see the transactions being. I don't care because I'm doing something for free and I'm having fun and yeah, I don't have to pay so I pay with my data.”

Enjoy hearing all about Gen Z from the inside.

On today’s podcast:

• Gen Z see the world through their phone
• When creators don’t understand the content on their platform
• Do people care that social media platforms are getting their data?
• Why we are obsessed with defining ourselves
• History doesn’t repeat itself, it rhymes
• Top tips for building your personal brand

Links:

• Psycho Cybernetics - Maxwell Maltz
• Expert Secrets - Russell Brunson
• https://fanbytes.co.uk/