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Disrupting The Snack Industry 🥜 with Josh Schroeter of South 40 Snacks

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Manage episode 493591405 series 2416899
Content provided by hyperchange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by hyperchange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

My conversation with snack industry LEGEND Josh Schroeter, the Founder and CEO of South 40 Snacks. South 40 Snacks is a Seattle-based snack startup selling fruit and nut bars. I've been invested in the company for almost 4 years now and have watched them grow from $1.5M in sales to ~$12M this year. I wanted to talk to Josh on HyperChange about what it's like to build a snack brand and why he thought he was going to be able to disrupt the nut bar category against giants like KIND bar and Peter Rahal's new David Bar. I'm a big fan of the snacks, especially the pistachio bar, mango bar and c cashews, I recommend you give South 40 a try!South 40 Snacks website: https://south40snacks.com/0:00 Intro0:55 The Snack Industry3:22 How Sahale Snacks Disrupted Trail Mix4:07 South’s 40’s Transparency & Simplicity5:33 What You See Is What You Eat8:22 Giant-Sized Cashews8:56 Telling The Sustainability Story9:41 South 40 Snacks Nut Bars 10:39 The David Bar by Peter Rahal11:24 Nut Bar for the Mainstream12:18 Fruit Bars16:22 Billion Dollar Snack Brand19:20 How Social Media Has Changed Marketing20:35 Innovative Distribution Strategy22:22 Why Are You Focused on Snack Bars?23:39 Upcoming Snack Bars From South 4026:05 Global Expansion26:58 Scaling Artisanal27:52 Natural Food RevolutionMy X: / gfilche HyperChange Patreon :) / hyperchange Disclaimer: I'm an invested in South 40 Snacks persoanlly and through my Venture Capital Firm HyperGuap.

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366 episodes

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Manage episode 493591405 series 2416899
Content provided by hyperchange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by hyperchange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

My conversation with snack industry LEGEND Josh Schroeter, the Founder and CEO of South 40 Snacks. South 40 Snacks is a Seattle-based snack startup selling fruit and nut bars. I've been invested in the company for almost 4 years now and have watched them grow from $1.5M in sales to ~$12M this year. I wanted to talk to Josh on HyperChange about what it's like to build a snack brand and why he thought he was going to be able to disrupt the nut bar category against giants like KIND bar and Peter Rahal's new David Bar. I'm a big fan of the snacks, especially the pistachio bar, mango bar and c cashews, I recommend you give South 40 a try!South 40 Snacks website: https://south40snacks.com/0:00 Intro0:55 The Snack Industry3:22 How Sahale Snacks Disrupted Trail Mix4:07 South’s 40’s Transparency & Simplicity5:33 What You See Is What You Eat8:22 Giant-Sized Cashews8:56 Telling The Sustainability Story9:41 South 40 Snacks Nut Bars 10:39 The David Bar by Peter Rahal11:24 Nut Bar for the Mainstream12:18 Fruit Bars16:22 Billion Dollar Snack Brand19:20 How Social Media Has Changed Marketing20:35 Innovative Distribution Strategy22:22 Why Are You Focused on Snack Bars?23:39 Upcoming Snack Bars From South 4026:05 Global Expansion26:58 Scaling Artisanal27:52 Natural Food RevolutionMy X: / gfilche HyperChange Patreon :) / hyperchange Disclaimer: I'm an invested in South 40 Snacks persoanlly and through my Venture Capital Firm HyperGuap.

  continue reading

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