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Graeme Watt on the Power of Storytelling and Digital Strategy
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In this episode of I 501(c) You, we sit down with Graeme Watt, Principal and Lead Strategist at Anthem Creative, to explore why digital storytelling is the future of nonprofit fundraising. Graeme shares his powerful journey from launching a grassroots youth nonprofit to leading digital strategy at World Vision, and now running a global creative agency serving hundreds of nonprofits. He breaks down how storytelling drives donor engagement, why your board must prioritize a digital strategy, and how emerging technologies like AI are already transforming philanthropy. Whether you're a nonprofit leader, board member, or fundraiser, this episode will shift your mindset and equip you with actionable insights to thrive in today’s digital-first world.
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Timestamps:
(00:00) Introducing Graeme Watt, Principle at Anthem Creative
(06:00) What do you mean by “digital?”
(07:15) How do you help nonprofits develop a digital storytelling strategy?
(10:10) Getting more funding digitally
(13:15) The importance of storytelling
(15:40) The future/present of AI fundraising and AI agents
(20:30) What is the responsibility of the board in the future?
(21:50) The future of AI for nonprofits and fundraising
(25:00) What is Anthem Creative?
(29:00) Advice to organizations
(32:14) Recapping with Read
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