271: Scaling A Mobile Insurance-Based Neuro Practice With Katie Wadland

I Love Neuro

Dr. Katie Wadland's entrepreneurial journey is a testament to adaptability and patient-centered care. What began as a pandemic-era pivot while homeschooling her children transformed into Healthy Aging Physical Therapy, a robust 20-person mobile practice specializing in geriatric and neurological rehabilitation.

Her practice emerged from a critical healthcare need, offering innovative at-home therapy services that prioritize patient accessibility. Unlike traditional clinical models, Wadland created a flexible business approach that allows therapists to manage their own schedules while maintaining high-quality care standards.

Financial sustainability came through a strategic blend of insurance-based and wellness services, with approximately 70% of revenue from Medicare and 30% from wellness programs. By maintaining transparent financial practices and implementing a profit-sharing model, Wadland cultivated a collaborative team culture that values both professional growth and work-life balance.

A key differentiator in her practice is the emphasis on continuous learning and interdisciplinary collaboration. Therapists are encouraged to co-treat, leveraging individual specialties to provide comprehensive patient care. This approach not only enhances clinical outcomes but also creates a supportive professional environment.

Wadland's success underscores an important healthcare entrepreneurship principle: innovative practices can thrive by remaining patient-focused, adaptable, and committed to both clinical excellence and team development. Her model offers a compelling blueprint for healthcare professionals seeking to reimagine traditional service delivery.

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