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Giving Your Startup an Identity

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Manage episode 475164104 series 3230914
Content provided by Brian Scordato and Brian Scordato | Tacklebox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Scordato and Brian Scordato | Tacklebox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it.

Timestamps

00:30 Your Startup Identity
01:30 How to Swim
04:17 How to Learn Something New
06:34 Re-learning How to Make Decisions
08:45 Tacklebox - two week free trial
09:15 Carl’s Idea - AI for Learning Spanish
13:13 The Decision Equation
14:15 Picking a Customer
19:30 Identity: Your Decision Filter
21:30 Four Identity Exercises
24:13 The End: What Do You Want?

  continue reading

238 episodes

Artwork

Giving Your Startup an Identity

Idea to Startup

15 subscribers

published

iconShare
 
Manage episode 475164104 series 3230914
Content provided by Brian Scordato and Brian Scordato | Tacklebox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Scordato and Brian Scordato | Tacklebox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it.

Timestamps

00:30 Your Startup Identity
01:30 How to Swim
04:17 How to Learn Something New
06:34 Re-learning How to Make Decisions
08:45 Tacklebox - two week free trial
09:15 Carl’s Idea - AI for Learning Spanish
13:13 The Decision Equation
14:15 Picking a Customer
19:30 Identity: Your Decision Filter
21:30 Four Identity Exercises
24:13 The End: What Do You Want?

  continue reading

238 episodes

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