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David Meerman Scott: Turning Fans into Customers and Customers into Fans
Manage episode 314777508 series 3154694
Content provided by LIFT LABS and Comcast NBCUniversal LIFT Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LIFT LABS and Comcast NBCUniversal LIFT Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
David is a marketing strategist, entrepreneur, advisor, and author of several bestselling books. He and his daughter, Reiko, collaborated to write David’s latest book: “Fanocracy: Turning Fans into Customers and Customers into Fans.” In this episode, David chats about the importance of turning your customers into fans. You’ll also hear some tips and tricks on audience engagement, strategic branding, and the best way to interact with the public when your company hits a roadblock. In this episode, David chats about the importance of turning your customers into fans. You’ll also hear some tips and tricks on audience engagement, strategic branding, and the best way to interact with the public when your company hits a roadblock.
For information regarding your data privacy, visit Acast.com/privacy
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For information regarding your data privacy, visit Acast.com/privacy
39 episodes
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Manage episode 314777508 series 3154694
Content provided by LIFT LABS and Comcast NBCUniversal LIFT Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LIFT LABS and Comcast NBCUniversal LIFT Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
David is a marketing strategist, entrepreneur, advisor, and author of several bestselling books. He and his daughter, Reiko, collaborated to write David’s latest book: “Fanocracy: Turning Fans into Customers and Customers into Fans.” In this episode, David chats about the importance of turning your customers into fans. You’ll also hear some tips and tricks on audience engagement, strategic branding, and the best way to interact with the public when your company hits a roadblock. In this episode, David chats about the importance of turning your customers into fans. You’ll also hear some tips and tricks on audience engagement, strategic branding, and the best way to interact with the public when your company hits a roadblock.
For information regarding your data privacy, visit Acast.com/privacy
…
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For information regarding your data privacy, visit Acast.com/privacy
39 episodes
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Similar to Ideas Elevated
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
continue reading
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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…
continue reading
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