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S4 Ep21: Turning Your Packaging into IP
Manage episode 470787580 series 1324917
Content provided by Audioboom and Kary Oberbrunner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom and Kary Oberbrunner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Packaging is....well something you throw away. Or is it? Companies that integrate their IP into packaging are leveraging a major opportunity. Sometimes what you put on the outside of your product or service is even more valuable then the item itself. While some may disagree or debate, the reality is, it's the truth. The marketplace proves it time and time again. Discover how to maximize your IP, even within your packaging.
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Manage episode 470787580 series 1324917
Content provided by Audioboom and Kary Oberbrunner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom and Kary Oberbrunner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Packaging is....well something you throw away. Or is it? Companies that integrate their IP into packaging are leveraging a major opportunity. Sometimes what you put on the outside of your product or service is even more valuable then the item itself. While some may disagree or debate, the reality is, it's the truth. The marketplace proves it time and time again. Discover how to maximize your IP, even within your packaging.
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