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#1: Promoting Mastering the Art of French Cooking (Julia Child & Judith Jones)
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Judith Jones, long-time editor for Alfred A. Knopf, persuaded the publisher to take a chance on a French cookbook that no one knew they wanted. That book and TV made Julia Child a surprising star. Learn about three themes that helped make Mastering the Art of French Cooking a publishing success: counter positioning, fascination with the Kennedys, and the rise of TV.
For more on Judith Jones and her work with Julia Child, read The Editor: How Publishing Legend Judith Jones Shaped Culture in America by Sara B. Franklin
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