From Startups to Scale: The Importance of Pricing in Business Growth with Vladyslav Podoliako

Impact Pricing

Vladyslav Podoliako is the founder and CEO of Belkins.io, a leading B2B appointment setting agency, and Folderly, an email deliverability system. With a strong entrepreneurial spirit and a focus on performance-based results, Vlad has successfully navigated the complexities of pricing in the B2B space. He is passionate about helping companies scale their businesses through effective client acquisition strategies.

In this episode, Vlad shares his journey from launching Belkins to evolving his pricing strategies as the company grew. Together, they explore the critical role of pricing in business growth, the importance of aligning pricing with customer value, and the unique challenges of pricing in the B2B landscape.

Why you have to check out today’s podcast:

• Understand the significance of aligning pricing with customer value and performance.
• Discover the importance of testing pricing strategies and gathering client feedback.
• Explore the psychological aspects of pricing and how they influence customer decisions.

“Pricing is like blood in the veins for a growing company. You should have a great pricing model that is scalable and profitable.”

– Vlad Podoliako

Topics Covered:

01:10 – Vlad introduces himself and discusses the common misinterpretation of his company names.

02:15 – The importance of pricing in Vlad's entrepreneurial journey and how it evolved over time.

04:36 – Overview of Belkins and its approach to client acquisition.

06:51 – Discussion on the pricing model based on sales qualified leads (SQLs) and its correlation with client ROI.

09:32 – Insights into product packaging and the pricing strategy for Folderly.

13:15 – The impact of high pricing on customer expectations and delivery pressure.

15:42 – The psychological aspects of pricing and how they relate to perceived value.

19:41 – Discussion on the entrepreneurial spirit in Ukraine and its impact on business success.

24:21 – In scaling your company, how often should you revisit your pricing?

26:50 – Vlad’s advice on being courageous with pricing and testing strategies.

28:01 – Thoughts on ChatGPT pricing for pro.

30:01 – Connect with Vlad.

Key Takeaways:

“Be courageous about your pricing. Test it out more than you strategize theoretically.” – Vlad Podoliako

“(on pricing) It's about how much tries you do before you succeed and how resilient you do that. All of these events, historically, we kind of have this in our blood, adaptability, resilience, and hard work.” – Vlad Podoliako

People/Resources Mentioned:

• Belkins: https://belkins.io/
• Folderly: https://folderly.com/
• OpenAI: https://openai.com/
• Sam Altman: https://en.wikipedia.org/wiki/Sam_Altman
• NVIDIA: https://www.nvidia.com/en-us/
• Google: https://www.google.com/
• LinkedIn: https://www.linkedin.com/

Connect with Vlad Podoliako:

• LinkedIn: https://www.linkedin.com/in/vladPodoliako/
• Email: [email protected]

Connect with Mark Stiving:

• LinkedIn: https://www.linkedin.com/in/stiving/
• Email: [email protected]