#MediaSalesReport - Sales Enablement

Improving Sales Performance

Content provided by Matt Sunshine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Sunshine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

2+ y ago 31:01

MP3•Episode home

This season, we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

In each episode, Matt will be joined by a rolling roster of outstanding experts from our team here at The Center for Sales Strategy.
Today, Matt is breaking down the Sales Enablement Section of the Media Sales Report with VP/GM at LeadG2 by The Center for Sale Strategy, Dani Buckley and Senior Consultant at LeadG2 by The Center for Sales Strategy, Emily Hartzell.
Together, Dani and Emily give their take on some top questions that arise from the report, like:

What would you tell those sellers and sales managers who feel as though their sales collateral pieces are lacking?
What are the first features of a website that you look for in order to most easily communicate who your company is and what problems you solve?
How would you suggest building a better bridge of communication between marketing and sales?

The Media Sales Report:
thecenterforsalesstrategy.com/media-sales-report
The Center for Sales Strategy:
thecenterforsalesstrategy.com/
LeadG2:
leadg2.thecenterforsalesstrategy.com/

Matt Sunshine:
LinkedIn: linkedin.com/in/mattsunshine/
Dani Buckley:
LinkedIn: linkedin.com/in/daniobuckley/
Emily Hartzell:
LinkedIn: linkedin.com/in/emily-hartzell/
TIMESTAMPS:
(02:50) Were there any stats or were there any data that jumped out or surprised you?
(06:23) Often, sellers have a hard time finding, locating, and actually using the resources they already have
(08:32) There's the stuff that marketing or leadership created, and then there's the stuff that sellers actually need every day
(09:41) Sales Enablement explanation exercise
(13:40) Features that every B2B website should have
(20:50) Only 5% of salespeople believe that the marketing plan at their company rocks
(26:14) There is a disconnect between what marketing is actually doing and what sales perceives that marketing is doing

47 episodes

#Business #Matt Sunshine