Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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The Power of Aligning Sales & Marketing with Andrew Sims and Trey Morris
Manage episode 433740342 series 3399397
Content provided by Matt Sunshine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Sunshine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we're exploring how a company successfully aligned their sales and marketing teams to maximize their efforts of their sellers.
The great Andrew Sims, CRO at SentriLock, and Trey Morris, VP/Senior Consultant here at CSS, are joining me to break down that journey.
Both bring such great points to the table, like:
- Why you don't have to make Mount Everest-sized changes in order to achieve sales and marketing alignment
- How marketing should help prepare your sales team for battle
- Why all great companies have a singular mission from which all marketing, branding and content can be drawn from.
LINKS:
Andrew Sims
SentriLock
Trey Morris
Matt Sunshine
The Center for Sales Strategy
Chapters
1. The Power of Aligning Sales & Marketing with Andrew Sims and Trey Morris (00:00:00)
2. Aligning Sales and Marketing for Success (00:00:05)
3. Building Alignment and Measuring Sales Impact (00:17:08)
4. Enhancing Sales Performance Through Insights (00:31:57)
47 episodes
Share
Manage episode 433740342 series 3399397
Content provided by Matt Sunshine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Sunshine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we're exploring how a company successfully aligned their sales and marketing teams to maximize their efforts of their sellers.
The great Andrew Sims, CRO at SentriLock, and Trey Morris, VP/Senior Consultant here at CSS, are joining me to break down that journey.
Both bring such great points to the table, like:
- Why you don't have to make Mount Everest-sized changes in order to achieve sales and marketing alignment
- How marketing should help prepare your sales team for battle
- Why all great companies have a singular mission from which all marketing, branding and content can be drawn from.
LINKS:
Andrew Sims
SentriLock
Trey Morris
Matt Sunshine
The Center for Sales Strategy
Chapters
1. The Power of Aligning Sales & Marketing with Andrew Sims and Trey Morris (00:00:00)
2. Aligning Sales and Marketing for Success (00:00:05)
3. Building Alignment and Measuring Sales Impact (00:17:08)
4. Enhancing Sales Performance Through Insights (00:31:57)
47 episodes
All episodes
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Similar to Improving Sales Performance
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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continue reading
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Go offline with the Player FM app!
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