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How Bold & Beyond Scaled a Campaign to 1B+ Reach With PR & Influencers
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Welcome to S3E010 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.
👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...
In this episode, we’re joined by Sonalika Pawar, Founder & CEO of Bold & Beyond, one of India’s fastest-growing integrated marketing and PR agencies. From launching global luxury hospitality brands to scaling a single campaign to 1B+ organic reach, Sonalika shares how her 3-member team evolved into a 50+ powerhouse shaping India's modern brand storytelling.
She unpacks how her team blends AI-powered influencer vetting, hyper-personalized storytelling, and creative PR strategy to drive measurable outcomes — all while keeping brand safety and authenticity at the core.
We also dive into her views on cancel culture, AI agents in PR, and why "performance-driven creativity" is her agency’s guiding principle.
🎯 Key Topics Discussed:
1. How Bold & Beyond scaled a campaign to 1B+ reach
2. Social media vetting & influencer due diligence
3. Narrative modules for brand-safe creator storytelling
4. Performance vs creativity: finding the balance
5. Role of AI tools like HypeAuditor & CoverageBook
6. Why pre-campaign due diligence is non-negotiable
7. Can PR ever be fully automated?
8. The rise of nano-influencers and creator-led trust
9. Personalization at scale with brand consistency
👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...
In this episode, we’re joined by Sonalika Pawar, Founder & CEO of Bold & Beyond, one of India’s fastest-growing integrated marketing and PR agencies. From launching global luxury hospitality brands to scaling a single campaign to 1B+ organic reach, Sonalika shares how her 3-member team evolved into a 50+ powerhouse shaping India's modern brand storytelling.
She unpacks how her team blends AI-powered influencer vetting, hyper-personalized storytelling, and creative PR strategy to drive measurable outcomes — all while keeping brand safety and authenticity at the core.
We also dive into her views on cancel culture, AI agents in PR, and why "performance-driven creativity" is her agency’s guiding principle.
🎯 Key Topics Discussed:
1. How Bold & Beyond scaled a campaign to 1B+ reach
2. Social media vetting & influencer due diligence
3. Narrative modules for brand-safe creator storytelling
4. Performance vs creativity: finding the balance
5. Role of AI tools like HypeAuditor & CoverageBook
6. Why pre-campaign due diligence is non-negotiable
7. Can PR ever be fully automated?
8. The rise of nano-influencers and creator-led trust
9. Personalization at scale with brand consistency
Check out the three most downloaded episodes:
If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
[email protected]
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
[email protected]
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