The Rise of the Personal Media Brand with Eric Newcomer Founder of the Newcomer Media Outlet

In Reality

Welcome to In Reality, the podcast about truth, disinformation and the media hosted by Eric Schurenberg, a long-time journalist and media executive, now the founder of the Alliance for Trust in Media.

Among the many forces unravelling institutional media is the relatively recent ability of journalists to become mini-institutions on their own, thanks to social media and especially newsletter platforms like Substack and Ghost. For journalists with a following or a novel approach, going indy can yield a much better living than they could earn in a traditional newsroom.

Eric Newcomer was one of the early movers in this parallel media universe and has proven to be one of the most successful. Having cut his teeth as a tech writer for Bloomberg, he was one of the first writers to join the groundbreaking digital newsletter, The Information. Four years ago, he branched out on his own, and now has a newsletter and podcast, two million in revenue, employees, and a highly regarded tech conference, Cerebral Valley AI summit.

Eric S met up with Eric N at the first HumanX conference in March. That’s accounts for the background noise, if you hear it. Among other things, they covered how to build a one-man media empire in the modern era, the questions of building trust, and whether and how institutional newsrooms fit into the new media ecosystem.

To join Eric’s Substack: Newcomer.co

Website - free episode transcripts
www.in-reality.fm
Produced by Tom Platts at Sound Sapien
soundsapien.com
Alliance for Trust in Media
alliancefortrust.com