It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Building Like a Sales Hero
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Content provided by Heritage Radio Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heritage Radio Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Adria Campbell is the Chief Revenue Officer at Malk Organics, the premium, plant-based milk company known for it's celebrity-created Erewhon smoothies. On this episode of ITS, Adria walks Ali through the way she runs sales, the KPI's she's established for her team, how she hires, and what her secret is with buyers. They also talk the perils of seasonal sku's and why Social Nature is the demo of the future.
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Manage episode 389432987 series 2323708
Content provided by Heritage Radio Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heritage Radio Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Adria Campbell is the Chief Revenue Officer at Malk Organics, the premium, plant-based milk company known for it's celebrity-created Erewhon smoothies. On this episode of ITS, Adria walks Ali through the way she runs sales, the KPI's she's established for her team, how she hires, and what her secret is with buyers. They also talk the perils of seasonal sku's and why Social Nature is the demo of the future.
In the Sauce is Powered by Simplecast.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
249 episodes
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Similar to In the Sauce
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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