It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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Building with a Strategic Creative
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Content provided by Heritage Radio Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heritage Radio Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Taja Dockendorf is the Founder and Chief Creative Director of Pulp+Wire, an award-winning consumer packaging, branding, and digital agency that's worked with brands like Petco, Magnolia Bakery, Bob’s Red Mill, and Vermont Creamery. On this episode of ITS, Taja breaks down what makes branding, digital content, and packaging both visually compelling and rooted in functionality and effectiveness.
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Manage episode 382893310 series 2323708
Content provided by Heritage Radio Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heritage Radio Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Taja Dockendorf is the Founder and Chief Creative Director of Pulp+Wire, an award-winning consumer packaging, branding, and digital agency that's worked with brands like Petco, Magnolia Bakery, Bob’s Red Mill, and Vermont Creamery. On this episode of ITS, Taja breaks down what makes branding, digital content, and packaging both visually compelling and rooted in functionality and effectiveness.
In the Sauce is Powered by Simplecast.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
249 episodes
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Similar to In the Sauce
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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