In The Treehouse podcast

53:20

When childhood dreams and unexpected detours meet hustle and heart, you get Chris Slaughter ’s story. In this episode of In The Treehouse , Michael sat down with Chris, founder of CSS Transportation, to talk about how a love for cars turned into a career in IT, then pivoted into a thriving towing and transportation business. Chris didn’t have a business degree or a playbook when he started out with just a Toyota Camry and a dream. Today, he operates a full fleet, manages government contracts, and even launched The Auto Hanger , a space where the car community can come together safely and legally. What stands out most about Chris isn't just his journey but how he brings his team along with him. 1. Start With What You Have, Not What You Lack Chris began his business with a 2005 Toyota Camry doing roadside assistance and Uber. What mattered wasn’t the vehicle, it was the vision. His early story is a masterclass in scrappy persistence. 2. Learn the Language of Business Financial reports used to intimidate Chris. But once he committed to understanding his numbers, he found errors, saved money, and gained control overgrowth. 3. Everyone is a Salesperson At CSS, every employee knows they’re part of the brand whether they’re behind a desk or on the road. Great service becomes word-of-mouth marketing, and that’s by design. 4. Culture Beats Chaos By setting daily goals, encouraging feedback, and teaching concepts like “Eat That Frog,” Chris keeps his team proactive, not reactive. He fights burnout with structure and purpose. 5. Give Your Dream Room to Expand From launching a towing company to opening an automotive venue to planning entrepreneurship courses, Chris is proof that success breeds new dreams. Chris Slaughter’s story reminds us that the road to success is rarely a straight line, but it can still be the ride of a lifetime. He took something simple cars and built something meaningful. A business. A team. A movement. And most importantly, a culture where everyone has a stake in the dream. If you’re feeling stuck or unsure about your next step, remember: it doesn’t take the perfect start. It takes the right mindset, the right people in your corner, and a willingness to learn on the go.…

In The Treehouse

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ITTH E19 - People First: The Heartbeat Behind Hiring with Nick Ford 54:30

15 weeks ago54:30

54:30

In this episode of In The Treehouse , Coach Mike Conner sits down with Nick Ford , founder of Transparent Staffing , to explore the winding path from college baseball dreams to launching a business built on integrity. Nick shares how a cold call turned into his first big break, the business lessons passed down from his grandfather, and why being upfront with both clients and candidates has become the cornerstone of his success. With a mix of humility, hustle, and a refreshing take on modern entrepreneurship, Nick opens up about the challenges of scaling, the power of delegation, and his vision for building a business that actually means something. Baseball Built the Foundation: Playing college baseball taught Nick time management, discipline, and teamwork skills that later shaped his approach to leadership and business. The Internship That Changed Everything: A bold cold call to Jackson Healthcare landed him an internship and launched his career in recruiting proving that opportunity often rewards those who ask. Grandfatherly Wisdom: Nick's grandfather, a former CEO, advised him to understand all parts of a business not just his own role. That advice shaped Nick’s ability to lead effectively today. What Transparency Really Means: At Transparent Staffing, Nick refuses to oversell jobs or candidates. This honesty has led to long-term placements and trust from both sides of the hiring table. Scaling Through Delegation: Learning to delegate and accept that others might do things differently has helped Nick grow from a solo operator into a business builder with a team and vision for the future. Nick Ford’s journey is a reminder that the most meaningful businesses often grow from personal values clarity, trust, and hard-earned wisdom. From baseball fields to boardrooms, his story shows us that doing the right thing, even when it’s harder, pays off in deeper relationships and lasting impact. If you're building something from the ground up, don’t just aim for success aim for honesty. That’s where the real magic happens.…

In The Treehouse

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ITTH E16 - Process Meets Purpose: Nonprofit Growth with Vision with Teressa Ruspi 54:03

15 weeks ago54:03

54:03

This episode of In The Treehouse with Coach Conner brings you the inspiring journey of Teressa Ruspi, a former Philadelphia Eagles cheerleader turned mental health advocate and founder of LRJ Foundation and TR Healthy Bites . Teressa shares her deeply personal motivation behind launching a nonprofit after losing her brother to suicide and discusses the power of early mental health education, workplace wellness, and how gut health shapes our mindset. Whether you're a parent, business owner, or just someone navigating tough seasons, this episode will ground and uplift you. Building Resilience Through Personal Loss Teressa founded the LRJ Foundation after the tragic loss of her brother to suicide. What began as unimaginable grief transformed into a mission to teach mental wellness in schools, impacting over 78,000 students in 14 years. Mental Health Belongs in Schools Her approach focuses on early prevention and mental wellness education , working with teachers, students, and even municipalities. She explains how community-wide engagement from educators to local government can foster a climate of emotional strength and empathy. You Don't Have to “Fix” It to Help Supporting someone struggling with mental health doesn't require being an expert. Teressa offers simple but powerful advice: “Sometimes, just a text saying, ‘I’m here if you need me,’ means everything.” Gut Health = Mind Health Through TR Healthy Bites , Teressa connects nutrition to mental clarity. She emphasizes how food choices impact emotional well-being, explaining that “healing the gut can help heal the mind.” Real Self-Care Is in the Daily Choices Whether it’s offering healthier snacks at the office or encouraging short outdoor breaks, Teressa insists self-care starts with how we treat our bodies and ourselves each day. This Treehouse conversation with Teressa Ruspi reminds us that healing often starts with honesty, and strength is often found in the smallest consistent choices. From transforming grief into purpose to teaching children and adults how to tend to their minds like they would their bodies, Teressa is helping to shift the conversation around mental health and self-care. Whether it’s through a protein-packed muffin or a moment of kindness, we all have something we can offer. If this episode resonates with you, take one small step today reach out to someone, read that article, or just pause. You’re not alone.…

In The Treehouse

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ITTH E15 - Scaling with Soul: The Dog Stop and the Dream Behind It 48:16

20 weeks ago48:16

48:16

In this week’s episode of In The Treehouse , host Michael Conner sits down with Tom Viera , a former corporate professional turned franchisee, as they explore his journey of transitioning from a career in the corporate world to owning a business. Tom shares his experiences, challenges, and the lessons he's learned along the way. His story serves as an inspiration for anyone looking to make the leap into entrepreneurship. Embracing the Entrepreneurial Spirit in Corporate Life Tom reveals how, despite working for large corporations, he always maintained a small business mindset. His ability to stay entrepreneurial in a corporate world was key in eventually stepping into business ownership. The Turning Point: From Corporate to Dog Wash Entrepreneur After being downsized from his job, Tom took a leap of faith and opened a self-serve dog wash business. Although it didn’t turn into the franchise he initially envisioned, the experience was valuable in teaching him the ups and downs of entrepreneurship. The Importance of Letting Go Tom emphasizes how, like becoming a parent, transitioning into business ownership requires letting go of parts of your past life whether it's hobbies or old dreams. This lesson helped him focus on what mattered most, paving the way for his next venture. The Challenges of Opening a Franchise His latest venture, a DogStop franchise, took nearly three years to open due to unforeseen delays, including permit issues. Tom highlights the emotional and financial struggles entrepreneurs face but stresses the importance of patience, persistence, and a strong support system. The Role of Faith and Community in Business Decisions Tom shares a pivotal moment when he prayed for guidance and received a clear sign to start a business with his close friend. The support of his community and faith played an integral role in his decision-making process. Tom’s story is one of resilience, faith, and the power of community. From navigating corporate life with an entrepreneurial spirit to overcoming the inevitable challenges of business ownership, he offers valuable insights for anyone looking to take that first step into the world of small business. Remember, the road to entrepreneurship isn’t always smooth, but as Tom says, “It’s about enjoying the journey.”…

In The Treehouse

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ITTH E14 - Building Dreams, One Lesson at a Time 39:46

21 weeks ago39:46

39:46

After 12 incredible guest conversations, In The Treehouse took a moment to pause no guests this time, just host Michael Conner reflecting on what’s been learned so far. In this solo episode, Mike shares the key themes that have echoed across all the stories told in the treehouse. If you’ve missed an episode or are new to the show, this is a perfect entry point. Here are the 4 standout lessons drawn from 12 raw, inspiring journeys of real-world entrepreneurs: Resilience & Adaptability Are Non-Negotiable Guests like Steve Beecham and Joe Wargo showed us that success often comes wrapped in failure. Their willingness to pivot, push forward, and learn through discomfort is what ultimately led them to thrive. Whether it was weathering economic downturns or starting over in new industries, they modeled grit in action. Purpose Over Profit, Always From Enrique and Jocelyn Dent’ s motto “chase purpose, not money” to Enrique Dent ’s commitment to building generational values into his family business, our guests reminded us that money follows meaning. When you’re driven by your why, success has a much deeper foundation. Build Relationships, Not Just Revenue The power of trust and connection came up again and again. Whether it was Steve Beecham’s networking insights, Brandon Lee’ s story of authenticity, or the role of community service through organizations like Vision Warriors, this group of entrepreneurs showed that real growth is rooted in relationships, not transactions. Big Dreams Happen Through Small Steps No one had a silver bullet. Every story was about consistent, often uncomfortable action whether that was Alex Hodge buying a single truck or Jay and Sean saying “yes” to an impromptu invite from Little Richard. Progress doesn’t require perfection, just movement. The Path to Success = Dream → Goals → Learning → Planning → Action Mike closed the episode with a simple but powerful framework to turn vision into reality. Too often we skip the learning and planning stages, and it costs us. Success, he reminded us, isn’t magic it’s mapped. This episode was a pause to reflect and celebrate but also a charge to keep going. If you’re a business owner trying to figure out your next step, look at the paths others have walked. There’s no one right way but there is a right mindset : resilient, purpose-driven, relationship-first, and committed to the long game. Catch the full episode and the rest of the series on YouTube at MichaelConnorBIZ — and come back next week for the story behind DogStock with Tom and his wife, kicking off the next season of authentic entrepreneurial journeys.…

In The Treehouse

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ITTH E13 - The Business of Protection: The Entrepreneurial Path of Jason Bair 56:39

22 weeks ago56:39

56:39

In this episode of In The Treehouse , host Michael Conner welcomes Jason Bair , owner of Blue Sky Systems, for a deep dive into his entrepreneurial journey. Jason shares how his early days building treehouses and riding BMX bikes evolved into a career in electrical work, IT, and ultimately, launching his own low-voltage contracting company. They discuss the challenges of scaling a business, the importance of staying ahead in technology, and the mindset required to succeed as an entrepreneur. Entrepreneurial Beginnings & The Value of Adaptability Jason’s early exposure to electrical work through his father gave him a foundational skill set that he later expanded into IT and low-voltage systems. His ability to adapt and learn new trades allowed him to evolve his career, proving that flexibility is key to long-term business success. Transitioning from Job Security to Business Ownership Despite initially enjoying a steady paycheck, Jason realized that if he was going to answer for a business, he wanted it to be his own. This moment of clarity led him to launch Blue Sky Systems, reinforcing the importance of recognizing when it’s time to take control of your own future. Growth Brings Both Challenges and Opportunities Scaling a business is not just about increasing revenue but also about managing cash flow, hiring the right team, and maintaining quality service. Jason explains how strategic hiring and staying ahead of industry trends helped his company remain competitive while expanding. Staying Ahead with Technology & Innovation Jason is passionate about being on the cutting edge of security technology. By working closely with manufacturers and staying informed about new developments, Blue Sky Systems offers clients solutions that evolve with their needs rather than becoming outdated. The Power of Vision & Passion in Business A recurring theme in Jason’s journey is the importance of passion. He emphasizes that if you view your work as just a job, it’s time to reconsider your path. Having a clear vision and genuine interest in what you do makes all the difference in achieving sustainable success. Jason’s journey from a hands-on electrician to a thriving business owner is a testament to the power of adaptability, vision, and perseverance. His story reminds us that success isn’t just about making money—it’s about staying passionate, solving real problems, and continuously evolving.…

In The Treehouse

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ITTH E12 - From Side Hustle to 8-Figure Vision: The Entrepreneurial Path with Alex Hodge 49:06

23 weeks ago49:06

49:06

In this episode of In The Treehouse , host Michael Conner sits down with Alex Hodge , founder of J-Hodge Enterprises. From starting out as a UPS driver to building a thriving excavation and site development company. Alex shares his inspiring journey of entrepreneurship, risk-taking, and scaling a business with a competitive mindset. 1. From Side Hustle to Full-Fledged Business Alex started his career at UPS, earning a solid income as a young driver. However, his entrepreneurial spirit led him to invest in a dump truck without any prior experience in the field. Through sheer determination and a willingness to learn, he turned that single truck into a fleet, eventually launching his own excavation and site development company. 2. The Power of Ownership and Control One of Alex’s biggest business shifts was moving from working as a dump truck operator to becoming a dirt broker and eventually a site development contractor. His goal was to control his own work, ensuring his trucks were always running rather than relying on external brokers. This mindset helped him expand his business into full-service excavation and land development. 3. Scaling a Business Comes with Growing Pains As Alex grew his company to millions in annual revenue, he realized that scaling brings new challenges, particularly cash flow management. While many small business owners think higher revenue solves financial problems, he shared that cash flow struggles only increase with growth. Managing employees, securing contracts, and investing in equipment all demand careful financial planning. 4. Building a Strong Network for Success Alex credits much of his success to relationships built through organizations like Rotary. Surrounding himself with experienced business leaders and mentors helped him navigate challenges, seize new opportunities, and continue expanding. He emphasized that in business, "It's not what you know, it's who you know." 5. Embracing Hard Work and a Competitive Mindset From sleeping in his truck to working 24/7, Alex believes in outworking the competition. His philosophy is simple: "If you work harder than anybody else, you'll get there." However, he also acknowledges the importance of leveraging technology, hiring the right people, and continuously improving operations to stay ahead in a competitive industry. Alex Hodge’s story is a testament to the power of taking risks, believing in yourself, and putting in the work to build something great. His journey from UPS driver to business owner generating millions in revenue shows that success isn’t handed out—it’s earned. If you’re an entrepreneur looking to scale your business, Alex’s story is a reminder that persistence, networking, and strategic decision-making can take you far.…

In The Treehouse

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ITTH E11 - The Influence Pipeline: Turning Digital Reputation into Revenue with Brandon Lee 56:14

24 weeks ago56:14

56:14

In this powerful episode of In The Treehouse , host Michael Conner sits down with Brandon Lee , an entrepreneur, community leader, and advocate for personal growth. They dive deep into Brandon’s journey—his struggles, triumphs, and the lessons that have shaped him. From overcoming addiction to building businesses and serving his community, Brandon shares an authentic and raw perspective on life’s opportunities and challenges. 1. The Power of Authenticity Brandon emphasizes the importance of being real in both business and life. He believes that true success comes from embracing your story—flaws and all—and using it to connect with others. His transparency about his past struggles, including addiction, has allowed him to build meaningful relationships and inspire change in those around him. 2. Fear Holds People Back A key theme in the conversation is how fear prevents people from taking risks and reaching their full potential. Brandon discusses how fear of failure can be paralyzing but reminds us that growth happens in discomfort. He urges entrepreneurs to "embrace the suck" and understand that failure is just part of the journey to success. 3. From Addiction to Purpose-Driven Leadership Brandon opens up about his personal battle with addiction and how he has been sober for nearly 30 years. His journey led him to create Vision Warriors , a faith-based community that provides accountability and support for men recovering from addiction. He highlights that overcoming struggles isn’t just about avoiding bad habits—it’s about building a new, purpose-filled life. 4. Business, Relationships, and Community Impact Brandon doesn’t see business as just making money; for him, it’s about nurturing relationships and giving back to the community. He shares how his entrepreneurial spirit was influenced by his family’s history of starting businesses and how he now focuses on mentoring and supporting other business owners. His approach to business is built on trust, service, and meaningful connections. 5. Serving the Community: Running for Alpharetta City Council Brandon recently announced his candidacy for Alpharetta City Council, viewing it as an opportunity to give back to a city that has supported him. While hesitant to label himself a politician, he sees this role as an extension of his mission—to serve, support, and help others thrive. He encourages people to step up and lead in their communities, even if it means stepping outside their comfort zones. Brandon’s story is a testament to resilience, faith, and the power of embracing life’s challenges. Whether it’s addiction, business, or leadership, his message remains the same: every problem is just an opportunity viewed the wrong way. By shifting our mindset and surrounding ourselves with the right people, we can turn obstacles into stepping stones for growth.…

In The Treehouse

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ITTH E10 - The Power of Purpose in Business with Kirk Driskell 51:37

25 weeks ago51:37

51:37

In this episode of In The Treehouse , host Michael Conner welcomes Kirk Driskell , an entrepreneur, community leader, and founder of Vision Warriors , a faith-based recovery community. Kirk shares his entrepreneurial journey , personal struggles , and passion for helping others find purpose beyond addiction. His story is one of resilience, accountability, and unwavering faith , inspiring listeners to embrace challenges as opportunities for growth. 1. Childhood Adventures & the Spirit of Building Kirk reminisces about building forts and hunting with his grandfather in Alpharetta, Georgia. These experiences fostered his love for creating, problem-solving, and the outdoors —traits that later shaped his entrepreneurial and leadership mindset . 2. Lessons from an Entrepreneurial Family Raised by parents who embraced business ownership, Kirk learned early on that success comes from taking risks and thinking differently . From his father starting a bank to selling utility trailers out of a Thunderbird , his upbringing was filled with examples of resourcefulness and resilience . 3. The Pain of Failure & The Power of Growth Kirk emphasizes that failure is part of the journey . He shares how his father encouraged him to take risks by saying, "If you're not losing money, you're not making as much as you can be. " His own experiences, both business and personal , reinforced the idea that growth happens outside of the comfort zone . 4. Overcoming Addiction & Leading Others to Freedom Kirk marks 30 years of sobriety , crediting God, accountability, and strong relationships for his transformation. He founded Vision Warriors , a Christ-centered community that provides support, accountability, and a second chance to men battling addiction. He reminds listeners that there is always hope for the hopeless . 5. Serving Alpharetta & The Call to Leadership Driven by gratitude for his community, Kirk recently announced his candidacy for Alpharetta City Council . While he hesitates to call himself a "politician," he sees public service as an extension of his calling —to uplift and strengthen those around him. Kirk leaves us with two powerful lessons: "You have two choices in life: the pain of discipline or the pain of regret." "You don’t have problems—you have opportunities you're looking at the wrong way." His journey is a testament to faith, resilience, and serving others with authenticity . If you or someone you know is struggling, help is available—just reach out.…

In The Treehouse

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ITTH E9 - Making the Tough Choices Easier: Guidance Without the Guesswork with Greg Santini 50:33

26 weeks ago50:33

50:33

In this episode of In The Treehouse , host Michael Conner sits down with Greg Santini to discuss his unconventional career shift from corporate accounting to running a business that helps families find quality senior care. Greg shares the challenges of making a mid-life career change, the importance of following your passion, and how his ministry work led him to a business that truly fulfills him. The Transition from Corporate to Entrepreneurship Greg spent over 25 years in corporate accounting before realizing that something was missing. He had the skills and stability, but not the fulfillment. His experience is a powerful example of how even well-established professionals can pivot towards something more meaningful. Listening to the Signs: How Ministry Led to Business While working as an accountant, Greg started a ministry visiting seniors in assisted living facilities. Over time, he developed a deep passion for helping elderly individuals and their families navigate difficult transitions. This eventually led him to discover Assisted Living Locators , a franchise that aligned with his heart’s mission. Navigating the Challenges of Senior Care Finding the right senior care facility is not as simple as picking a place with good reviews. Greg emphasizes that families often don’t know what to look for, and without guidance, they can make costly mistakes. He acts as an advocate, helping families make informed decisions based on care needs, financial situations, and facility reputations. Overcoming the Struggles of Business Ownership Starting a business is never easy—especially in a field you’ve never worked in before. Greg shares how he had to develop new skills, like networking and marketing, to grow his business. His financial background helped keep the company stable, but the key to success was perseverance and adapting to new challenges. Finding Fulfillment in Helping Others For Greg, success isn’t just about revenue—it’s about impact. He takes pride in knowing he’s helping families through one of the most difficult decisions they’ll ever make. By providing a free service that connects people to the right senior care facilities, he’s able to make a meaningful difference while running a thriving business. Greg’s story is a testament to the power of trusting your instincts, embracing change, and pursuing work that aligns with your values. If you’re feeling unfulfilled in your career, his journey proves that it’s never too late to take a leap into something new—especially if it’s something that truly matters.…

In The Treehouse

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ITTH E8 - Building More Than Houses: Crafting Homes with Heart with Kyle Gilman 47:00

27 weeks ago47:00

47:00

In this episode of In The Treehouse , host Michael Conner sits down with Kyle Gilman , founder of Integrity Design Build, to discuss his unconventional journey from a military school cadet to a successful home builder in North Georgia. Kyle shares his experiences in construction, repo work, private investigation, and how each chapter shaped his entrepreneurial mindset. His story is one of resilience, adaptability, and a relentless pursuit of excellence. 1. Lessons from Military School: Courage, Honor, and Integrity Kyle’s early years were shaped by his time in a military boarding school, where he learned discipline, respect, and leadership. The values instilled in him—courage, honor, and integrity—became the foundation for his future business. These principles now define his company’s commitment to transparency and high-quality craftsmanship. 2. The Tough Reality of Repossession Work Kyle spent seven years as a repo man during the 2008 financial crisis. While initially hesitant about the ethics of the job, he gained a deep understanding of financial systems and human psychology. The high-risk environment, which included dangerous encounters, taught him to stay calm under pressure—an invaluable skill in both life and business. 3. Pivoting Through Failure: The PI Business After leaving the repossession industry, Kyle started a private investigation business. While the business ultimately failed due to financial constraints and overcommitment, the experience taught him critical lessons in business operations, client trust, and the importance of focus. This failure became a stepping stone to his future success in construction. 4. The Birth of Integrity Design Build Kyle’s transition into construction started with cabinetry work, which quickly expanded into full-scale renovations. His business grew entirely through word-of-mouth, a testament to his reputation for reliability and excellence. After moving to Georgia, he formalized his business, obtained his general contractor’s license, and began building homes with a focus on quality and integrity. 5. Scaling a Business with Purpose Now looking to expand, Kyle envisions scaling his business to develop entire neighborhoods while maintaining the core values that set him apart. He acknowledges the challenges of growth—hiring the right team, maintaining quality, and staying true to his mission. His ultimate dream? Combining his passion for motorsports with construction by developing a racetrack community. Kyle’s story is a reminder that success isn’t linear. From military school to repo work, private investigation, and construction, each step shaped his character and entrepreneurial drive. His commitment to integrity in business sets a powerful example for aspiring entrepreneurs. If you’re in North Georgia and looking for a builder who truly cares about quality and customer experience, Kyle Gilman is the name to know.…

In The Treehouse

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ITTH E7 - Building Trust Through Transparency with Joseph Powell 46:31

28 weeks ago46:31

46:31

In this episode of In The Treehouse , host Michael Conner sits down with Joseph Powell , founder of Bubble Rock Advisors, to discuss his entrepreneurial journey from aspiring baseball player to accountant and business owner. Joseph shares his story of shifting dreams, finding his competitive drive in unexpected places, and his passion for helping small businesses navigate their finances. 1. Small Wins Build Big Momentum Joseph emphasizes the power of celebrating small victories. Whether in baseball, sales, or business, recognizing incremental progress creates momentum that drives long-term success. His philosophy aligns with the idea that success isn’t just about big milestones but the small, consistent steps taken daily. 2. Sales Lessons from Maximum Security Before entering the accounting world, Joseph worked as a prison guard, where he learned the art of communication and persuasion. His experience of managing convicted felons without force taught him valuable sales skills—asking the right questions, building trust, and guiding people toward the best decisions for themselves. 3. Navigating the Changing Landscape of Accounting With the accounting industry facing an aging workforce and a shortage of new professionals, Joseph sees both challenge and opportunity. His firm, Bubble Rock Advisors, thrives by offering personalized service rather than treating clients like numbers in a large corporate system. He believes businesses today need more than compliance—they need strategic financial guidance. 4. The Power of Buying vs. Starting from Scratch Joseph shares a compelling insight into business acquisitions: 90% of businesses acquired after five years in operation succeed, compared to the high failure rate of startups. He discusses his recent acquisitions, including a firm in Chicago, and highlights what makes a business worth buying—such as clean financials, sustainable growth, and a scalable client base. 5. Building a Business That Gives Back Beyond financial success, Joseph aspires to build a business that allows him to give generously to his community. He and Michael discuss the joy of reaching a point where giving—whether to charitable causes, employees, or struggling individuals—becomes effortless and fulfilling. Joseph Powell’s journey is a testament to resilience, adaptability, and the power of intentional growth. From competitive baseball to financial strategy, he has applied his drive to every stage of his career. His insights on scaling, acquisitions, and client relationships offer valuable lessons for business owners looking to grow. As he continues expanding Bubble Rock Advisors, his story serves as inspiration for anyone striving to turn their vision into reality—one small win at a time.…

In The Treehouse

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ITTH E6 - The Dents: Building Business, Innovation, and Family Legacy 51:15

29 weeks ago51:15

51:15

In this episode of In the Treehouse , host Michael Conner sits down with Enrique Dent and Joslyn Dent , the powerhouse couple behind Dent Tires. They share their journey from humble beginnings to building a seven-figure tire business, all while redefining what it means to chase dreams, embrace purpose, and leave a lasting legacy. Start Small, Dream Big The Dents launched Dent Tires with just $300 in cryptocurrency. From stacking tires in their personal vehicle to managing three locations, they prove that resilience and determination can transform small beginnings into major success. Mindset Over Money Joslyn emphasized the importance of shifting focus from chasing money to chasing purpose. This change in mindset not only brought them financial success but also peace and clarity in their business journey. Learning the Ropes of Business Enrique shared how he transitioned from being a creative and hustler to understanding the roles of a CEO and business owner. From navigating business credit to learning about leverage, their journey highlights the value of continuous learning and adaptability. The Power of Partnership By restructuring their business ownership—making Joslyn the majority owner—the Dents unlocked new levels of growth. Their mutual respect and ability to separate business from personal life have been key to thriving both professionally and personally. Legacy Building With a focus on generational wealth, the Dents are creating opportunities for their family and inspiring others to break out of poverty. They emphasize the importance of mindset, financial literacy, and perseverance in building a sustainable future. Enrique and Joslyn's journey exemplifies how embracing discomfort, taking bold risks, and fostering partnerships can lead to extraordinary achievements. Their mantra, "chase purpose, not money," serves as a reminder that success is not just about the bottom line but about creating lasting impact.…

In The Treehouse

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ITTH E5 - Building Dreams: Joe Wargo on Resilience and Smart Homeownership 44:53

30 weeks ago44:53

44:53

This episode of In the Treehouse features Joe Wargo , founder of Summerfield Mortgage, who shares his inspiring journey from his roots in a steel town in Pennsylvania to establishing his own mortgage brokerage. Host Michael Conner dives into Joe’s personal history, the lessons he’s learned in the mortgage industry, and his passion for mentoring others. Humble Beginnings and Blue-Collar Roots Joe Wargo reflects on his upbringing in Clareton, Pennsylvania, a town centered on steel and iron industries. He shares how the strong work ethic instilled by his family shaped his life and career. J oe’s early aspirations of becoming a heavy equipment operator evolved into a career in finance, starting in banking and eventually transitioning to mortgages. Navigating the Mortgage Industry Joe details his 30-year career journey, emphasizing how he developed expertise in mortgage planning. He uses the mantra “Big Numbers, Simple Math” to simplify complex decisions for his clients. By focusing on transparency and education, Joe helps clients make informed choices, such as calculating the benefits of interest rate buy-downs versus lower sales prices. Mentorship and Dreams of an Incubator A passionate mentor, Joe dreams of turning his brokerage into a "mortgage broker incubator." He envisions nurturing new talent, providing them with tools, exposure, and guidance to eventually strike out on their own. He celebrates success stories where former team members thrived under his mentorship and pursued their dreams. Service and Community Involvement Through Rotary and other local initiatives, Joe actively supports community service projects, including organizing fundraisers like the Mayor’s Corporate Challenge and Stand Up For Kids. His commitment to service blends seamlessly with his business philosophy, fostering relationships built on trust and shared values. The Power of Adaptation in Business Joe emphasizes the importance of adaptability in the face of challenges, like the volatility of the real estate market. He discusses lessons learned during economic downturns and highlights how successful entrepreneurs pivot and remain resilient. His experience navigating industry shifts serves as inspiration for other business owners. Joe Wargo’s story is a testament to the power of perseverance, a strong work ethic, and the ability to dream big. His passion for helping others—whether it’s mentoring young loan officers or simplifying the mortgage process for clients—shows how business success can align with personal fulfillment and community impact. As Joe continues to grow Summerfield Mortgage and give back to the community, his vision of making the mortgage process approachable and his dedication to service leave a lasting impression. If you’re looking for inspiration to simplify the big decisions in your life or to build your dream business, Joe’s story offers valuable insights.…

In The Treehouse

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ITTH E4 - Mastering the Art of Genuine Connection with Steve Beecham 47:00

31 weeks ago47:00

47:00

In this insightful episode of In The Treehouse , host Michael Conner sits down with Steve Beecham , owner of Hometown Mortgage and Georgia Home Heating and Air. Steve shares his entrepreneurial journey, his failures, and his philosophy that true success stems from helping others achieve their goals. The Power of Reciprocity Steve’s breakthrough moment came when he helped a client find employment for her husband. This act of kindness led to a stream of referrals, teaching him those relationships, not transactions, are the foundation of business success. His guiding principle: "Help others, and success will follow." Navigating the J-Curve in Business Entrepreneurs often face a "valley of despair" where early struggles challenge their resolve. Steve emphasizes persistence and adaptation during these lows, citing his experience across industries, from clothing retail to recycling and beyond. Community and Visibility Are Crucial "People can’t spend money with you if they don’t know you exist," Steve advises. Being a known entity in your community and clearly communicating your unique value helps you build trust and visibility. Lead with Assets, Not Agendas Steve underscores the importance of offering value before seeking a sale. By identifying and addressing others' needs, you open doors for collaboration and long-term relationships. Redefining Retirement and Purpose Having reached a point of satisfaction in life, Steve reflects on shifting from personal ambition to helping others succeed. His work with Alpharetta’s community and new ventures reflects his commitment to purpose-driven leadership. Steve Beecham’s story is a testament to the power of persistence, adaptability, and service. His journey highlights the importance of focusing on people, not just profits. Whether you're launching a startup or scaling a business, Steve’s insights remind us that building relationships is the most sustainable path to success.…

In The Treehouse

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ITTH E3 - Harmonies of the Past and Future 58:20

34 weeks ago58:20

58:20

In this episode of In The Treehouse , host Michael Conner welcomes the dynamic duo of Sean Johnson and Big Jay Nelson—both Rock and Roll Hall of Famers and longtime members of Little Richard's legendary band. Their stories take us through decades of unwavering dedication to their childhood dreams, extraordinary musical journeys, and the business ventures that have followed. Childhood Dreams That Ignited a Lifelong Journey Sean and Jay share how their love for music started in their "treehouses" of imagination—from Sean performing conga at six to Jay's closet stage filled with dreams of showbiz. Meeting Little Richard and the Power of Divine Timing A chance encounter with Little Richard in Los Angeles turned into a transformative opportunity, proving the importance of faith, preparation, and seizing the moment. Lessons from the Road: Living and Preserving a Legacy Their time with Little Richard gave them incredible experiences—from touring with legends like James Brown and Michael Jackson to performing at President Bill Clinton’s inauguration. From Music to Business: Building Axel Commercial Roofing Transitioning from the stage to entrepreneurship, they shared how they've brought the same passion and integrity to running their successful roofing business. Keeping Dreams Alive: Legacy and New Aspirations The duo is now focused on honoring Little Richard’s legacy through the Tutti Frutti Music Festival and a documentary, while planning for future tours with his iconic band. Sean and Jay remind us that dreams evolve but never expire. With faith, dedication, and hard work, those childhood imaginings can become a reality far greater than we ever envisioned.…

In The Treehouse

1
ITTH E2 - Roots of Ambition: Brett Morton’s Entrepreneurial Journey 48:00

35 weeks ago48:00

48:00

In this episode, Coach Michael Conner talks with Brett Morton , co-owner of Fake Grass pros ., a company that specializes in synthetic grass for residential and commercial spaces. They discuss Brett’s journey from dreaming of becoming a baseball player as a child to starting his own business. Brett shares how faith, strong relationships, and determination have shaped his entrepreneurial path. He also offers advice on turning big dreams into real plans, tackling obstacles, and staying true to your values when building a business. Childhood Dreams & Early Influences : Brett Morton, co-owner of Fake Grass Bros. , shares his childhood dream of becoming a famous baseball player, inspired by the San Francisco Giants. Raised as a pastor's son, Brett’s upbringing focused on spiritual and personal growth, emphasizing relationships over conventional career paths. Transitioning from Ministry to Business : Brett initially pursued ministry at Bethel School of Supernatural Ministry but realized his future lay in more practical, business-oriented fields. After joining the Air National Guard, he gained experience that led him to discover a passion for law, service, and leadership. The Leap from Vision to Reality : Turning his dream into a business took more than just vision—it required detailed planning, setting goals, and taking action. Brett emphasizes the importance of mentorship and coaching during the early stages of their business, including key moments of clarity during retreats. Faith & Resilience in Business : A core theme of Brett’s journey is the role of faith in overcoming business challenges. He shares how trusting a higher purpose makes business decisions more manageable. He talks about how humility, mentorship, and relying on a solid foundation help navigate the inevitable ups and downs of entrepreneurship. The Importance of Relationships over Sales : Rather than using traditional hard sales tactics, Brett’s company focuses on building strong relationships with clients through personal connections. Fake Grass Bros. has successfully grown by leveraging face-to-face interactions, attending local networking events, and emphasizing trust and value over just selling a product. Business Growth & Key Projects : Brett shares some of their most exciting projects, including work for Florida State University and Bristol Motor Speedway, which helped elevate the company’s profile. He talks about the partnership with the leading synthetic grass manufacturer, FieldTurf, which allows Fake Grass Bros. to offer competitive pricing while maintaining high-quality products and service. Values & Long-Term Vision : At the heart of Fake Grass Bros. is a kingdom-centered approach, where the goal is not just to install synthetic grass but to mentor and develop a strong, values-based team. Brett believes in mentoring others who will, in turn, mentor others—creating a cycle of growth and development that extends beyond business to personal impact. Brett Morton’s journey from dreaming of playing baseball to running his own business shows that success requires more than just a great idea, it takes hard work, persistence, and belief. He stresses that mentorship and staying true to your values have been key to the success of Fake Grass Bros. Brett’s story reminds us that dreams come true only when we take action. The episode encourages listeners to face their fears, s…

In The Treehouse

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ITTH E1 - The Dreamer’s First Leap: Introducing In The Treehouse 28:31

36 weeks ago28:31